Mousavi - music instruments store

Tehran, Iran

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Mousavi - music instruments store

Tehran, Iran

Firm

Neda Mirani architecture studio

Type

Commercial › Retail Showroom

STATUS

Built

YEAR

2025

SIZE

0 sqft - 1000 sqft

BUDGET

$0 - 10K

This project is the renovation of a retail unit along Baharestan Street. According to the client’s request, the goal was to create a space with a distinct character—one not limited solely to the sale of instruments. In the design process, four conceptual layers were simultaneously effective, Layer 1: The functional framework and client’s needs, including a gallery-oriented frontage, zoning within a compact space, and relative flexibility in layout.
Layer 2: The instrument's physical structure, particularly the parallel strings, as a defining element. Layer 3: Inspiration from the language of music, such as rhythm and flow. Layer 4: The urban fabric and architecture of Baharestan, especially the curved forms and arched geometries of its notable buildings.
During the renovation, the storage-like balcony was removed to increase the ceiling height and create a more open atmosphere. Service and staff areas were relocated to the back to free up the main space. The central column of the store became the main point of ideation, where the interaction of the layers generated a sequence of separator modules. The modules became semi-transparent partitions with arched openings, which, with their rod structure inspired by the parallel strings of instruments, were developed into circular arrangements in a parametric manner. Their placement—through gradual variations in spans, angles, and opening heights—also established a dynamic rhythm. Some frames extend to the surrounding walls, creating distinct zones for different instruments. The instruments themselves are mounted between the frames using flexible connections, allowing for adjustable heights and variations in type or number as required. A dark background on walls and ceiling enhances the visibility of both instruments and frames, while lighting aligned with the geometry of the frames guides movement through the space. Within this arrangement, the main section is dedicated to the santur, emphasizing the specialized identity of the Mousavi brand.

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Mousavi - music instruments store

Tehran, Iran

Mousavi - music instruments store

Tehran, Iran

Product Spec Sheet

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