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Moreschi Kaleidoscopes - Pitti Immagine 2016
Moreschi Kaleidoscopes - Pitti Immagine 2016
Florence, Italy
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Other Projects by Migliore+Servetto
Moreschi Kaleidoscopes - Pitti Immagine 2016
Florence, Italy
In the centre of the stand, four big, white kaleidoscopes supported by small bundles of metal
tubes, create endless reading in a dynamic game of display, lights and projections
around the product.
Optic cones which offer dual reading on the larger side, on a plane of black
Alcantara, accommodate product types, arranged in different versions and
pinpointed by two striped luminous bands and lateral mirrors which reflect the
image on and on.
On the other side, where the kaleidoscope narrows, different layers of virtual
information overlap: each of the four transparent screens offers a story, which
reverberates on the shoe in the centre of the kaleidoscope.
An essentially minimal white space where the shoes placed inside the kaleidoscopes
assume new meanings through the multiple reflections and the dynamism
of the images.
tubes, create endless reading in a dynamic game of display, lights and projections
around the product.
Optic cones which offer dual reading on the larger side, on a plane of black
Alcantara, accommodate product types, arranged in different versions and
pinpointed by two striped luminous bands and lateral mirrors which reflect the
image on and on.
On the other side, where the kaleidoscope narrows, different layers of virtual
information overlap: each of the four transparent screens offers a story, which
reverberates on the shoe in the centre of the kaleidoscope.
An essentially minimal white space where the shoes placed inside the kaleidoscopes
assume new meanings through the multiple reflections and the dynamism
of the images.
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