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Moreish & Malt Wan Chai
Moreish & Malt Wan Chai
Hong Kong
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Other Projects by METAGRAM
Moreish & Malt Wan Chai
Hong Kong
Metagram has design the Wan Chai branch of Moreish & Malt as a playful but sophisticated modern dining venue that celebrates color and texture. The design has elements of the eighties color and vintage subway, delivering an airy and relaxed atmosphere, while providing a subtly elevated dining experience.
The design of the Moreish & Malt restaurant in Wan Chai was a simple refurbishment of an existing and tired Japanese teppanyaki restaurant. The client, a young and vibrant restaurant group was targeting a more youthful demographic, and needed a refreshing design to reinvigorate the venue.
The site was an L-shape space, long end facing a bright an open street, the short end nestling deep into the building setback. The ceiling was high, and the space awash with natural light. The tenancy while wide to the street was relatively shallow, and a large central column stood awkwardly in the apex of the space.
Metagram approached the design with three simple principles; brightness, color and simple sophistication.
Brightness was a response to the site. Most restaurants in Hong Kong have very low ceilings and suffer from lack of daylight due to a highly built up urban area, this site had a wonderful outlook to a not so busy street, so it made alot of sense to maximize the openness, bring in light and similarly visibility from the street. Diners would be able to enjoy the daylight and openness of the space, and from outside, a full height feature wall stood out, comprised of CNC cut geometric wood panel tiles, that matched a corporate design of the Moreish & Malt company.
Colour was a response to the client. Being younger and wanting to attract a style conscious demographic, Metagram selected a contemporary color scheme of deep red, cream and blue. Red was chosen to be the primary colour; the central column was highlighted in deep red; the bar face was highlighted in a geometric pattern of three types of red tone marble, such as red travertine; tables were topped in deep terracotta subway tiles.
Blue terrazzo and cushion upholstery was dotted through the space, and finally cream color baked-paint millwork tied the two colours together.
One material which stood out was the vinyl flooring by Tarkett, called iQ Surface, which featured a seamless abstracted terrazzo pattern that was easily installed over the previous restaurant's dull ceramic floor.
The back space of the restaurant, along the short end of the L-shaped space, was designed to provide a more intimate dining experience. Metagram capitalised on the lesser light, tiles, and antique mirror to create the feeling of a vintage subway diner.
The lighting design by LightOrigin Studio aimed to complement the intention of the spaces. Besides creating the intimate atmosphere in the back section of the restaurant, the front featured flexible lighting that would highlight the geometric feature wall so that it would be visible from a block away in evenings, while still providing a comfortable ambience for diners.
The Moreish & Malt project was a fast paced project with a limited budget and complicated brief. Metagram was tasked with dramatically changing the outlook of a very outdated restaurant into one that was contemporary, stylish and attractive to dine in for a very different demographic.
We successfully achieved our objectives while struggling with the challenge of timeline and budget. We used inexpensive materials, with minimum branded FF&E, and achieved a beautiful space through only the careful calibration of color texture and space planning.
Because of the limitations everything we did was innovative.
From the use of inexpensive stone in a unique geometric pattern, to finding the unique vinyl roll flooring. The bold color choices which would stand out with minimal additional cost, such as the deep red painted open ceiling and central column.
The project also reused much of the infrastructure of the previous restaurant (such as the kitchen) and substrate such as the previous tiles. By minimizing the demolition of the previous restaurant, this project created less waste, while creating a space that had a totally different outlook.
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