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North was conceived as a new gallery and exhibition space devoted exclusively
to the best of contemporary Nordic art and design. The three principal partners
and gallery owners, all of whom have served together as trustees of the
American-Scandinavian Foundation, decided to create an entirely new resource in
New York City – beyond what was already available at Scandinavia House and in
New York's art museums.
The design breaks from traditional programming associated with art galleries
and exhibition spaces. The first indication of the hybrid program is the
25-foot tall birch trees connecting the ground floor with the lower level
children’s gallery. Rather than envisioning a place where children should
quietly look and not touch…this space invites children to be children. A blue
wood wall with openings shaped as silhouetted trees provides the perfect escape
from the noise outside. The colorful Scandinavian toys are not wrapped in
plastic, but spread around the floor of the gallery. The children’s level blurs
the distinction between gallery, store, and classroom.
Similarly,
the ground floor is an opportunity to mix the design arts with crafts and fine
paintings. Rather than separate the competing elements, the gallery balances
the display between the disparate arts. One can find a Swedish glass bowl
illuminated by a Finnish lamp on a Danish table. The interior design enables
these complex relationships by acting as a serene backdrop of carefully crafted
materials. The white concrete floors and painted metal shelves and walls
reflect the simplicity and sense of calm – long identified with these countries
and their artistic traditions.
Another
balancing act involves the risk of diluting the exhibition of art, by sharing
the space with furniture, design objects, and children’s toys. This is avoided
through the creation of a solitary exhibition space at the back of the gallery.
Wrapped in floating paper-thin folded metal, the picture gallery is a space to
see the art without distraction.