For Mirvac, with Grimshaw Architects.
ID/Lab developed a wayfinding strategy, signage and graphics for 664 Collins / 699 Bourke Street.
The development in Docklands is comprised of two separate buildings that read as one city block, with a public a public walkway that runs from Collins to Bourke Street inside the building footplate. 664 Collins Street is situated on the western side of the Southern Cross development.
Our team of industrial designers developed a suite of bespoke urban furniture. The use of coloured frames on the furniture reflects the colours of each end of the walkway, and when you look along the walkway, you see the colour slowly morph. This change effect is also used as a wayfinding tool – people intuitively understand that this leads to ‘something’.
ID/Lab also worked on the fit-out for AGL, the major tenant for the Bourke Street building.