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Mercure 2.0
Mercure 2.0
Hangzhou, China
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Other Projects by Vermilion Zhou Design Group
Mercure 2.0
Hangzhou, China
Charming Casual — The Spirit of Mercure
Mercure originates from France, inspired by Mercury, the Roman god of travel and good fortune. Since 1973, the brand has carried the essence of French art de vivre, creating spaces where elegance, ease, and everyday poetry quietly coexist.
In Mercure 2.0, Frenchness is no longer presented as a style to be displayed,but translated into a more lived-in spatial condition—where design returns to life itself and becomes something naturally felt.
Charming Casual as a Carefully Calibrated Ease
“Casual” here is never careless. It is a state of composure shaped by restraint, a sense of ease held within order. The space speaks through atmosphere rather than statement. Soft light moves across linen and wood textures; colours are deliberately subdued, and materials return to their authentic tactility. Time seems calibrated to a rhythm that feels right for living.
Decorative gestures are intentionally reduced. Natural materials, warm textures, and gentle tonal layers create a quiet sense of French authenticity, allowing the space to rest between richness and purity in a balance that feels precise and effortless.
A Space to Be Felt
Entering Mercure feels like stepping into an everyday scene, gently shaped by time. Light, fragrance, art, and sound are not presented as individual features, but merge naturally within the space. Details never seek attention, yet work quietly in the background, gradually building a sense of warmth and calm.
What is described as an “exclusive experience” is not an overt display of refinement, but a restrained and enduring sensibility— one that allows guests to slow down, let go, and settle in with ease.
From Stay to Resonance
At Mercure, accommodation is no longer merely functional. It becomes a sensory experience awakened through space. Guests resonate with their surroundings, gradually align with the rhythm of the city, and reconnect with their own pace of breathing and being.
Through shifting daylight, subtle scents, and changing shadows, a distinctly French sense of romance and calm quietly emerges— not as a prescribed lifestyle, but as a way of living that can be naturally embraced.
Interpreting Mercure's Sense of Comfort
An understanding of Mercure's brand spiritultimately gives rise to Charming Casual as a spatial response.Here, comfort is not achieved through the accumulation of amenities,but through everyday moments that are carefully considered;not through complexity of form,but through a sense of "just enough"; not through being admired from a distance, but through being naturally accepted.
In this way, Charming Casual becomes a gentle yet assured spatial force—one that releases tension, restores personal rhythm,and allows travel to move beyond arrival,becoming an experience shaped by time, light, and state of mind.
Mercure originates from France, inspired by Mercury, the Roman god of travel and good fortune. Since 1973, the brand has carried the essence of French art de vivre, creating spaces where elegance, ease, and everyday poetry quietly coexist.
In Mercure 2.0, Frenchness is no longer presented as a style to be displayed,but translated into a more lived-in spatial condition—where design returns to life itself and becomes something naturally felt.
Charming Casual as a Carefully Calibrated Ease
“Casual” here is never careless. It is a state of composure shaped by restraint, a sense of ease held within order. The space speaks through atmosphere rather than statement. Soft light moves across linen and wood textures; colours are deliberately subdued, and materials return to their authentic tactility. Time seems calibrated to a rhythm that feels right for living.
Decorative gestures are intentionally reduced. Natural materials, warm textures, and gentle tonal layers create a quiet sense of French authenticity, allowing the space to rest between richness and purity in a balance that feels precise and effortless.
A Space to Be Felt
Entering Mercure feels like stepping into an everyday scene, gently shaped by time. Light, fragrance, art, and sound are not presented as individual features, but merge naturally within the space. Details never seek attention, yet work quietly in the background, gradually building a sense of warmth and calm.
What is described as an “exclusive experience” is not an overt display of refinement, but a restrained and enduring sensibility— one that allows guests to slow down, let go, and settle in with ease.
From Stay to Resonance
At Mercure, accommodation is no longer merely functional. It becomes a sensory experience awakened through space. Guests resonate with their surroundings, gradually align with the rhythm of the city, and reconnect with their own pace of breathing and being.
Through shifting daylight, subtle scents, and changing shadows, a distinctly French sense of romance and calm quietly emerges— not as a prescribed lifestyle, but as a way of living that can be naturally embraced.
Interpreting Mercure's Sense of Comfort
An understanding of Mercure's brand spiritultimately gives rise to Charming Casual as a spatial response.Here, comfort is not achieved through the accumulation of amenities,but through everyday moments that are carefully considered;not through complexity of form,but through a sense of "just enough"; not through being admired from a distance, but through being naturally accepted.
In this way, Charming Casual becomes a gentle yet assured spatial force—one that releases tension, restores personal rhythm,and allows travel to move beyond arrival,becoming an experience shaped by time, light, and state of mind.
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