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Memory Rebuild · ONESWEAR Jewelry store
Memory Rebuild · ONESWEAR Jewelry store
Wuhan, China
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Other Projects by Parallect Design
Memory Rebuild · ONESWEAR Jewelry store
Wuhan, China
Fanshi Jewelry·Wuhan K11 Art Mall is located in the K11 shopping mall near the intersection of Jiefang Avenue and Wusheng Road in Wuhan. The external facade of the shopping mall is shaped into a curved form, which has a sense of art installation and metal texture. The internal public area adopts non-linear sculpture modeling combined with metal materials. The store is located on the south side of the high atrium in the middle of the shopping mall. The original space is a narrow linear space with a clear height of 4m under the ceiling, 20m of bays, and a depth of 4-10m. The space plane presents irregular contours combined with twists and turns, and the overall interface is greatly affected by structural columns, billboards, and door heads. Therefore, based on the existing space conditions, the designer adopts a spatial layout strategy of breaking up into parts and activating multiple points.
The project is based on the concept of "reshaping the moment of memory" and fits the overall style of the metal texture and artistic sense of the K11 mall, and extends the design concept to the store space and interior installations, creating a comprehensive story experience for customers. The designer hopes to create a brand-new visual spatial image of the store and a space that can carry stories, while satisfying the aesthetic needs of customers.
We create a commercial space integrating communication, exhibition, retail, check-in and other functions, responding to multiple needs in a limited space. And we set up multiple check-in points in stores and establish a complete streamline in the space through check-in devices with different meanings, in order to meet customers' aesthetic and experience needs. At the same time, it forms a kind of organization and guidance for customers, and when people move in the space, they can perceive a continuous and changing experience.
Standing in front of a row of mirrored prisms, we look at the countless reflections of ourselves, falling into a dialogue with ourselves between parallel time and space. Are there countless ongoing but unsolvable closed loops in countless parallel space-times? Is it a collection of your innumerable choices that have created a life of vastly different but may lead to the same goal?Free time and space and memory interweave the past, present, and future together, weaving the suite of the past and the future. The mirror prisms are arranged in sequence. The mirror space amplifies the visual senses, and at the same time gives people a visual impact, isolating external interference, and makes consumers more purely immersed in the space.
Customers can stand in the middle of the device to take photos. The outward-radiating device symbolizes the explosion of thinking, and it gives consumers a strong sense of experience to guide consumers to better participate in the story.
Standing in front of a row of mirrored prisms, we look at the countless reflections of ourselves, falling into a dialogue with ourselves between parallel time and space. Are there countless ongoing but unsolvable closed loops in countless parallel space-times? Is it a collection of your innumerable choices that have created a life of vastly different but may lead to the same goal?Free time and space and memory interweave the past, present, and future together, weaving the suite of the past and the future. The mirror prisms are arranged in sequence. The mirror space amplifies the visual senses, and at the same time gives people a visual impact, isolating external interference, and makes consumers more purely immersed in the space.
Consciousness is a layered interweaving of bidirectional flow. The memory of the future and the past intersects, and some of the forgotten moments of the past may be reshaped and pieced together in the memory.Time is reversed, and the interweaving of ideas brings immersive perception, giving people the illusion of falling into a new world, while the new world still retains the wreckage of the old world.The modern TV screen symbolizes the new world of the future, and the figure statue symbolizes the old world. The designer weaves a rich layer with elements such as light strips, artistic figure sculptures and modern TV. Under the light and shadow, the statues of artistic figures seem to contain memory marks, and the modern screen interprets the undefined future.
The project is based on the concept of "reshaping the moment of memory" and fits the overall style of the metal texture and artistic sense of the K11 mall, and extends the design concept to the store space and interior installations, creating a comprehensive story experience for customers. The designer hopes to create a brand-new visual spatial image of the store and a space that can carry stories, while satisfying the aesthetic needs of customers.
We create a commercial space integrating communication, exhibition, retail, check-in and other functions, responding to multiple needs in a limited space. And we set up multiple check-in points in stores and establish a complete streamline in the space through check-in devices with different meanings, in order to meet customers' aesthetic and experience needs. At the same time, it forms a kind of organization and guidance for customers, and when people move in the space, they can perceive a continuous and changing experience.
Standing in front of a row of mirrored prisms, we look at the countless reflections of ourselves, falling into a dialogue with ourselves between parallel time and space. Are there countless ongoing but unsolvable closed loops in countless parallel space-times? Is it a collection of your innumerable choices that have created a life of vastly different but may lead to the same goal?Free time and space and memory interweave the past, present, and future together, weaving the suite of the past and the future. The mirror prisms are arranged in sequence. The mirror space amplifies the visual senses, and at the same time gives people a visual impact, isolating external interference, and makes consumers more purely immersed in the space.
Customers can stand in the middle of the device to take photos. The outward-radiating device symbolizes the explosion of thinking, and it gives consumers a strong sense of experience to guide consumers to better participate in the story.
Standing in front of a row of mirrored prisms, we look at the countless reflections of ourselves, falling into a dialogue with ourselves between parallel time and space. Are there countless ongoing but unsolvable closed loops in countless parallel space-times? Is it a collection of your innumerable choices that have created a life of vastly different but may lead to the same goal?Free time and space and memory interweave the past, present, and future together, weaving the suite of the past and the future. The mirror prisms are arranged in sequence. The mirror space amplifies the visual senses, and at the same time gives people a visual impact, isolating external interference, and makes consumers more purely immersed in the space.
Consciousness is a layered interweaving of bidirectional flow. The memory of the future and the past intersects, and some of the forgotten moments of the past may be reshaped and pieced together in the memory.Time is reversed, and the interweaving of ideas brings immersive perception, giving people the illusion of falling into a new world, while the new world still retains the wreckage of the old world.The modern TV screen symbolizes the new world of the future, and the figure statue symbolizes the old world. The designer weaves a rich layer with elements such as light strips, artistic figure sculptures and modern TV. Under the light and shadow, the statues of artistic figures seem to contain memory marks, and the modern screen interprets the undefined future.
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