Memory Cloud is the winning commission awarded to RE:Site (Norman Lee and Shane Allbritton) and METALAB by Texas A&M University for the new Memorial Student Center 12th Man Hall. The team demonstrated the ability to harness the potential of programmable LEDs, remote sensing, parametric design and digital fabrication to create an open ended narrative of the story of the university.
Animated silhouette imagery of both past and real-time present student life on the campus plays within the layers of the LED matrix at different speeds and durations. Parametric design was used to create a cloud-like form within the student center where ephemeral figures pass through space, blurring the distinction between past and present.