We are facing a new paradigm in Retail. One of the most important is based on the need to provide a space for users with whom they identify, creating a sense of community and belonging where they feel seen not only physically but also emotionally.
For this, in our process of reconceptualization of the Megapark Barakaldo, we built this local narrative, and we also faced the need to restructure the retail industry to appeal to an increasingly demanding and resilient shopping.
Back to the neighborhood
Commercial spaces should be established as places of proximity, returning to the neighborhood. We cannot think of them as isolated spaces, but as local places. These places create a physical and conceptual connection with the city, incorporate it into their designs and incorporate its uses, delivering emotion through their operators while providing unforgettable spaces.
Considering as a basis this retail design focused for the community it is possible to ask, is it possible to give a response at urban scale, generating and creating not only commercial spaces, but for citizens to work and grow? This means being at the service of the community.
Retail is the ideal foundation to meet environmental challenges and deliver the large-scale technology solutions that consumers are increasingly demanding and willing to pay for.
Being updated is something that accompanies from its original base to the renovation of the Megapark Barakaldo, this not only deals with conceptual issues as discussed above but is faithfully reflected in materiality and spaces. More modern, elegant appliqués and finishes are included with warm tones, generating a more welcoming and homier atmosphere in the shopping center.
Reach the stars
After studying the environment and attractions of the mall, it is suggested to create places of proximity, familiar to visitors to the center. Taking this into consideration, a children's space is incorporated to fill the square with life and dynamism.
Megashuttle has the main objective of creating a point of attraction within the shopping center, in addition to being a point of reference for families in the neighborhood, a place where to be seen and to be able to see everything from above, a flexible and dynamic element.
Do you think you have the courage to enter our ship? Climb up from our rocket´s base, go up between the nets inside until you reach the top and pass through the escape tunnel like a real space adventurer.