‘Ramen is the Japanese hamburger. It is the working man’s everyday food. It’s a ritual” this is how Tony PHAM owner and creator of Mecha introduced me to his startup concept. Those phrases and his focused creative vision resonated leading to the humble yet ever-versatile 2x4. The basic building block of American timber construction yet vaguely reminiscent of noodles. Used as a sculptural form the 2x4 is the focus of the prototype we designed for this startup now expanding to its fourth location.