Add To Collection
Add to Collection
McCann Headquarters
McCann Headquarters
Manhattan, New York, NY, United States
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
Other Projects by Tom Dixon Studio
McCann Headquarters
Manhattan, New York, NY, United States
Launched in September 2013, the project saw DRS redesign and re-scope the executive floor of the Manhattan headquarters of advertising giant, McCann Worldgroup.
McCann Worldgroup wanted to challenge the conventional layout of the American corporate office without lapsing into the juvenile playground aesthetic often found in new media companies.
The 3rd Avenue building provided an opportunity to liberate McCann from the tyranny of small enclosed offices and endless impersonal corridors in order to open the employees to a more collaborative, modern and joyful platform for working and interacting with their colleagues and clients.
The executive floor designed by DRS was broken into a number of zones designed for specific task within, and breathing new life into the previously closed spaces.
DRS worked on the project in collaboration with global design firm Gensler, who acted as Architect of Record on the executive floor. Gensler also designed four other floors for the headquarters project that house McCann New York.
Playing off each other’s expertise the completed project reflects a marriage of British and US aesthetics with DRS and Gensler creating a unification of design across all floors.
The Core
All too often ignored and under-loved in interior decor, the core forms the structure of most buildings whilst providing the essential services. The normal response would be to ignore it but in our design it provides the backdrop for the whole office and sets the tone for the rest of the design, whilst providing a convenient enclosure for all services (storage, filing, shelving, cloakroom, lockers, servers, etc). The matt black timber reduces reflections enhancing the views out and linking all the zones.
The Broadcast Centre
The current status of business activity and the global network of McCann is visualised on flat screens. Active and incorporating the latest innovations from offices around the globe, this area is more than just a reception; it is a landing pad and touchstone for new visitors. It is an update for existing clients and co-workers, it is a spot for quick meetings and last minute preparations on your way out. It is a show off and a constant reminder of the quality of output that McCann produce. As visitors arrive through the wood panelled lift lobby they are welcomed at the control Tower; more than a reception desk, it is a hub and active command and control centre for the whole of the business, actively engaged in all the daily activity in McCann.
Central Park
This area seeks to prove that work need not be a sterile and miserable experience – the modern office can feel natural, informal and flexible. Intentionally off grid and irregular in layout, the open plan layout favours communication and openness. The general feel is of a luminous futuristic nature to favour clear thinking in analytics, strategy and latitudes.
The Science Lab
A finance and legal department should feel efficient, faultless and high-tech. The feel is space age computer room, with “silver” blocks for the storage of the financial documentation – an auspicious symbol of future profitability. A more formal layout allows also for the discretion and privacy necessary for these functions.
The Apartment
A Human Resources department needs to be humanistic and nurturing. To this end the Apartment favours a domestic model to level the playing field for all visitors and users of this department.
The Lounge
The 21st Century allows for completely new ways of working – no wires, no desks and no large fixed devices. Why then do people persist to work in regimented rows at soulless desks? Probably because they are not offered a credible alternative. The continuous banquette and booth type arrangement creates an updated collaborative working environment to engage and motivate staff.
The Boardroom
The conference room is a formal space for strategic decisions and important meetings central to McCann’s future. It features acoustic dampening as decoration, a confident colour scheme and integrated technology in the furniture and ceiling.
The Library
The Library is a new mode of work space that reflects the authority, longevity and global status of the McCann brand. A resource for research and inspiration, a place for quiet contemplation of the phenomenal views, and a place of utmost comfort for top clients. It is also a place that can provide much needed privacy when the need arises.
McCann Worldgroup wanted to challenge the conventional layout of the American corporate office without lapsing into the juvenile playground aesthetic often found in new media companies.
The 3rd Avenue building provided an opportunity to liberate McCann from the tyranny of small enclosed offices and endless impersonal corridors in order to open the employees to a more collaborative, modern and joyful platform for working and interacting with their colleagues and clients.
The executive floor designed by DRS was broken into a number of zones designed for specific task within, and breathing new life into the previously closed spaces.
DRS worked on the project in collaboration with global design firm Gensler, who acted as Architect of Record on the executive floor. Gensler also designed four other floors for the headquarters project that house McCann New York.
Playing off each other’s expertise the completed project reflects a marriage of British and US aesthetics with DRS and Gensler creating a unification of design across all floors.
The Core
All too often ignored and under-loved in interior decor, the core forms the structure of most buildings whilst providing the essential services. The normal response would be to ignore it but in our design it provides the backdrop for the whole office and sets the tone for the rest of the design, whilst providing a convenient enclosure for all services (storage, filing, shelving, cloakroom, lockers, servers, etc). The matt black timber reduces reflections enhancing the views out and linking all the zones.
The Broadcast Centre
The current status of business activity and the global network of McCann is visualised on flat screens. Active and incorporating the latest innovations from offices around the globe, this area is more than just a reception; it is a landing pad and touchstone for new visitors. It is an update for existing clients and co-workers, it is a spot for quick meetings and last minute preparations on your way out. It is a show off and a constant reminder of the quality of output that McCann produce. As visitors arrive through the wood panelled lift lobby they are welcomed at the control Tower; more than a reception desk, it is a hub and active command and control centre for the whole of the business, actively engaged in all the daily activity in McCann.
Central Park
This area seeks to prove that work need not be a sterile and miserable experience – the modern office can feel natural, informal and flexible. Intentionally off grid and irregular in layout, the open plan layout favours communication and openness. The general feel is of a luminous futuristic nature to favour clear thinking in analytics, strategy and latitudes.
The Science Lab
A finance and legal department should feel efficient, faultless and high-tech. The feel is space age computer room, with “silver” blocks for the storage of the financial documentation – an auspicious symbol of future profitability. A more formal layout allows also for the discretion and privacy necessary for these functions.
The Apartment
A Human Resources department needs to be humanistic and nurturing. To this end the Apartment favours a domestic model to level the playing field for all visitors and users of this department.
The Lounge
The 21st Century allows for completely new ways of working – no wires, no desks and no large fixed devices. Why then do people persist to work in regimented rows at soulless desks? Probably because they are not offered a credible alternative. The continuous banquette and booth type arrangement creates an updated collaborative working environment to engage and motivate staff.
The Boardroom
The conference room is a formal space for strategic decisions and important meetings central to McCann’s future. It features acoustic dampening as decoration, a confident colour scheme and integrated technology in the furniture and ceiling.
The Library
The Library is a new mode of work space that reflects the authority, longevity and global status of the McCann brand. A resource for research and inspiration, a place for quiet contemplation of the phenomenal views, and a place of utmost comfort for top clients. It is also a place that can provide much needed privacy when the need arises.
Product Spec Sheet
Were your products used?
Join as a manufacturer to add your products.