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MBO Raad
MBO Raad
Houttuinlaan, Woerden, Netherlands
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MBO Raad
Houttuinlaan, Woerden, Netherlands
MBO Raad Woerden: colourful office landscape with
‘identity layer’
The 'MBO Raad' is the Dutch Association of VET
Colleges. The association represents all government-funded colleges for
secondary vocational education and training and adult education in the
Netherlands.
This office space was
re-created by COEN! to form a light, colourful and attractive working environment,
The designs for the
corporate identity, product and interior are all based on one consistent and
powerful concept. Coen: “An appropriate
colour combination can greatly enhance a good working environment. Colour
elements can enhance and focus attention on the identity of this customer.”
Everyone is unique. COEN!
has the expertise needed to translate this uniqueness into a consistent and
powerful corporate identity which fits like a glove. That´s why I started
workshops to let clients discover their unique identity. This makes it for me
easier to create afterwards an identity that reflects the soul of the company.
So this identity lasts longer and communicates stronger. And, more important,
the company creates an identity inside out instead of outside in. This has lead
to this interior that feels like home for the employees: they have created it
together with our agency and the architect.
Gate to the future
Our agency designed also
sixteen colourful patterns for this organisation, representing the various
professional fields. All VET colleges are representing one or more professional
fields like trade, communication, transport etc. These patterns have been
printed on wall coverings and furniture. This total approach makes it a project
with an strong ‘identity layer’.
The entrance to the
building of this educational organization is highlighted by a colourful arch.
COEN! created this art object called 'gate to the future', symbolizing the
access to education.
Coen: “Why am we are so proud on this design? Because in this design, we
combine communication, interior design, product design, graphic design and art
into a strong image that reflects the identity of the organization. I call this
the identity layer. By the way: all other projects of me and my studio, or made
by dear colleagues as Marcel Wanders, Phillipe Starck and for example Ron Arad
that carry this perfect ´identity layer´ that fits like a glove make me very
proud.”
‘identity layer’
The 'MBO Raad' is the Dutch Association of VET
Colleges. The association represents all government-funded colleges for
secondary vocational education and training and adult education in the
Netherlands.
This office space was
re-created by COEN! to form a light, colourful and attractive working environment,
The designs for the
corporate identity, product and interior are all based on one consistent and
powerful concept. Coen: “An appropriate
colour combination can greatly enhance a good working environment. Colour
elements can enhance and focus attention on the identity of this customer.”
Everyone is unique. COEN!
has the expertise needed to translate this uniqueness into a consistent and
powerful corporate identity which fits like a glove. That´s why I started
workshops to let clients discover their unique identity. This makes it for me
easier to create afterwards an identity that reflects the soul of the company.
So this identity lasts longer and communicates stronger. And, more important,
the company creates an identity inside out instead of outside in. This has lead
to this interior that feels like home for the employees: they have created it
together with our agency and the architect.
Gate to the future
Our agency designed also
sixteen colourful patterns for this organisation, representing the various
professional fields. All VET colleges are representing one or more professional
fields like trade, communication, transport etc. These patterns have been
printed on wall coverings and furniture. This total approach makes it a project
with an strong ‘identity layer’.
The entrance to the
building of this educational organization is highlighted by a colourful arch.
COEN! created this art object called 'gate to the future', symbolizing the
access to education.
Coen: “Why am we are so proud on this design? Because in this design, we
combine communication, interior design, product design, graphic design and art
into a strong image that reflects the identity of the organization. I call this
the identity layer. By the way: all other projects of me and my studio, or made
by dear colleagues as Marcel Wanders, Phillipe Starck and for example Ron Arad
that carry this perfect ´identity layer´ that fits like a glove make me very
proud.”
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