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Mátria's Boulevard
Mátria's Boulevard
São Francisco de Paula, RS, Brazil
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Other Projects by Alencar
Mátria's Boulevard
São Francisco de Paula, RS, Brazil
Firm
STATUS
Built
YEAR
2022
SIZE
10,000 sqft - 25,000 sqft
BUDGET
Undisclosed
Located in São Francisco de Paula, in the state of Rio Grande do Sul, southern Brazil, Mátria Parque de Flores is the largest flower park in the Americas. Home to more than seven million plants, the park is open year-round and rooted in native species. Conceived as a living territory of gardens, paths, and encounters, Mátria is structured by an architecture that does not seek protagonism but harmony. Buildings emerge from the land as extensions of the terrain, responding to topography, light, and movement, allowing the landscape to remain the central narrative.
The Boulevard is the park’s threshold and first point of contact. It concentrates the welcoming functions of Mátria, including reception and ticketing, a café, a restaurant, restrooms, administrative areas, and a curated selection of local shops from the city. Rather than functioning only as an arrival building, it establishes a spatial transition between the outside world and the immersive universe of the gardens, preparing visitors for what lies ahead.
Its semicircular form is a direct response to the site’s natural relief. Instead of reshaping the land, the architecture adapts to it. The curve follows the existing topography, allowing the building to settle gently into the terrain, respecting its contours and minimizing intervention. This gesture embodies a central principle of the project: the land shapes the architecture, not the opposite.
The geometry of the Boulevard creates a dual relationship with its surroundings. On one side, the building embraces the first gardens of the park, opening itself toward the internal landscape and inviting visitors forward. On the other, it frames distant views of green fields and the road beyond, establishing a dialogue between arrival and departure, between the everyday and the extraordinary.
From the very first steps, visitors are offered visual and sensory contact with nature. The building does not isolate; it reveals. Its curved structure guides movement, shelters, frames horizons, and sets the tone for what follows: an experience rooted in calm, discovery, and connection. As an architectural piece, the Boulevard translates Mátria’s core values into form: respect for place, restraint in gesture, and a deep commitment to letting the landscape lead.
The Boulevard is the park’s threshold and first point of contact. It concentrates the welcoming functions of Mátria, including reception and ticketing, a café, a restaurant, restrooms, administrative areas, and a curated selection of local shops from the city. Rather than functioning only as an arrival building, it establishes a spatial transition between the outside world and the immersive universe of the gardens, preparing visitors for what lies ahead.
Its semicircular form is a direct response to the site’s natural relief. Instead of reshaping the land, the architecture adapts to it. The curve follows the existing topography, allowing the building to settle gently into the terrain, respecting its contours and minimizing intervention. This gesture embodies a central principle of the project: the land shapes the architecture, not the opposite.
The geometry of the Boulevard creates a dual relationship with its surroundings. On one side, the building embraces the first gardens of the park, opening itself toward the internal landscape and inviting visitors forward. On the other, it frames distant views of green fields and the road beyond, establishing a dialogue between arrival and departure, between the everyday and the extraordinary.
From the very first steps, visitors are offered visual and sensory contact with nature. The building does not isolate; it reveals. Its curved structure guides movement, shelters, frames horizons, and sets the tone for what follows: an experience rooted in calm, discovery, and connection. As an architectural piece, the Boulevard translates Mátria’s core values into form: respect for place, restraint in gesture, and a deep commitment to letting the landscape lead.
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