The renovation of the existing Masonic Auditorium on San Francisco’s Nob Hill expanded the capacity of the venue and created a destination concert space. After the renovations were completed, Live Nation is able to host more events, as well as variety of different events, each year.
Capacity was increasd from 3,166 seats to 3,300 seats through the removal of the existing stationary main floor seating. After the renovations were completed, the main floor became a flexible space capable of hosting dinner events, a dance floor, and standing room. Additional upgrades included a kitchen and permanent concession stands, and changing the configuration of the stage.