At Martinistraße 62-66 in Bremen, a newly refurbished office building now houses Clockwise, an international provider of flexible workspaces. To complement the innovative design of the building, Studio Gourdin developed a new wayfinding system. This system is not only functional but also aesthetically aligns with the modern, industrial feel of the space.
The signage, designed in minimalist black, contrasts beautifully with the exposed concrete, providing a clear and discreet way for users to navigate the building. Key features include large floor overview graphics near the elevators and round panels offering additional information in an easily understandable format.
The communal areas also have a new pictogram system for kitchens and restrooms, blending a fresh, clear design with playful functionality. Overall, the wayfinding system emphasizes the building’s identity, ensuring effortless navigation while enhancing the modern working environment at Clockwise.