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María Lee
María Lee
1245, Posadas, Retiro, Buenos Aires, Argentina
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María Lee
1245, Posadas, Retiro, Buenos Aires, Argentina
Type
STATUS
Built
YEAR
2015
SIZE
1000 sqft - 3000 sqft
Photos
If we had to describe Nicolás Fernandez Sanz work in three words for the Maria Lee pop-up shop they would be: austerity, curiosity and visual tour.
It was very important to work these ideas starting with a few premises: the temporary nature of the shop and its essence, which is to curate a selection of fashion and design goods.
The challenge was to stand out in a shopping mall where other shops sell the same goods and have been there for a long time.
It was at that moment that intrigue presented itself as the main trigger: its goal was to make people walk in to the shop and facilitate a tour through each sector of every designer.
The first way to create this intriguing vision to the customers was the way Nicolás distorted most of the shop window, not allowing people who where passing by to see properly inside. It is a very subtle distortion that only lets you see the colors and shapes of what there is inside but not a precise description of what each shape and color actually is. The open door (entrance to the shop) is what only gives you a clear sense to what you think you are looking at reaffirming what each piece for sale is and invites you to walk in. The risk of this blind window is that you do not expect what to find in the shop.
In this case, the architect’s work was to create a scene where each piece of clothing and object of design stands out as the protagonist of the shop.
A few architectural elements were chosen for this, being lighting the most important one, helping to create three different spaces within the same space.
The first instance is the “exhibit area” where the lighting was thought using a vanishing point, and flat light to facilitate the tour around each object and clothing piece.
For the “intermediate section” he only used mobile lighting objects, design pieces floating in the space. This gave more warmth to the area and allowed the personnel to keep an eye on all of the space and different situations that each area generates such as the changing rooms and the till.
The back of the shop was created to give a more intimate feeling to each client. It is where the changing rooms are, so it is the place where every customer decides whether they like what they are going to buy or not. It was important that the lighting here helped to keep a certain intimacy, so the light is more faint.
As the main characteristic of the shop is about the diversity of every product, another important point was not to give a strong impression on the whole of the shop itself. For this, the warmth of the wooden floor helped to work the walls and ceiling in a fresh, clean and striking white.
Every product with its texture and color help to give life and movement to the shop. Shown on mobile exhibitors and carefully separated by designer and color, helps the customer to walk around the space in an attractive chromatic path.
The rest of the furniture that are lamps, chairs and tables are all from important argentine independent designers that go all together with the concept of Maria Lee which is to exhibit a curated selection of what the best of the argentine design world has to offer.
Nicolás created a space for this by emphasizing in a very subtle way each architectonic element. Every piece and object in the shop is exhibited as an important protagonist.
The whole is a great visual composition where every color and display was thought with a lot of attention in able to give the customer a harmonic and enriched visual experience.
By Nat Sly (Art Director)
It was very important to work these ideas starting with a few premises: the temporary nature of the shop and its essence, which is to curate a selection of fashion and design goods.
The challenge was to stand out in a shopping mall where other shops sell the same goods and have been there for a long time.
It was at that moment that intrigue presented itself as the main trigger: its goal was to make people walk in to the shop and facilitate a tour through each sector of every designer.
The first way to create this intriguing vision to the customers was the way Nicolás distorted most of the shop window, not allowing people who where passing by to see properly inside. It is a very subtle distortion that only lets you see the colors and shapes of what there is inside but not a precise description of what each shape and color actually is. The open door (entrance to the shop) is what only gives you a clear sense to what you think you are looking at reaffirming what each piece for sale is and invites you to walk in. The risk of this blind window is that you do not expect what to find in the shop.
In this case, the architect’s work was to create a scene where each piece of clothing and object of design stands out as the protagonist of the shop.
A few architectural elements were chosen for this, being lighting the most important one, helping to create three different spaces within the same space.
The first instance is the “exhibit area” where the lighting was thought using a vanishing point, and flat light to facilitate the tour around each object and clothing piece.
For the “intermediate section” he only used mobile lighting objects, design pieces floating in the space. This gave more warmth to the area and allowed the personnel to keep an eye on all of the space and different situations that each area generates such as the changing rooms and the till.
The back of the shop was created to give a more intimate feeling to each client. It is where the changing rooms are, so it is the place where every customer decides whether they like what they are going to buy or not. It was important that the lighting here helped to keep a certain intimacy, so the light is more faint.
As the main characteristic of the shop is about the diversity of every product, another important point was not to give a strong impression on the whole of the shop itself. For this, the warmth of the wooden floor helped to work the walls and ceiling in a fresh, clean and striking white.
Every product with its texture and color help to give life and movement to the shop. Shown on mobile exhibitors and carefully separated by designer and color, helps the customer to walk around the space in an attractive chromatic path.
The rest of the furniture that are lamps, chairs and tables are all from important argentine independent designers that go all together with the concept of Maria Lee which is to exhibit a curated selection of what the best of the argentine design world has to offer.
Nicolás created a space for this by emphasizing in a very subtle way each architectonic element. Every piece and object in the shop is exhibited as an important protagonist.
The whole is a great visual composition where every color and display was thought with a lot of attention in able to give the customer a harmonic and enriched visual experience.
By Nat Sly (Art Director)
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