In June 2017 Laertis-Antonios Ando Vassiliou, architect and founder/director of OPA Open Platform for Architecture (2014) and LAAV Architects (2016) has been selected as the Ambassador to be featured in films for the new Infiniti QX80 full-size luxury SUV for Infiniti Motors Limited. The role of the QX80 Ambassador included the participation in several commercial videos, which were created by the marketing agency Designory together with the production company Zuma4 Productions. The films were shot in Calgary, Canada (City Centre & Nakoda Area) in the beginning of September 2017 and some additional services for Laertis were to design an exclusive project for the selected filming location to be used for marketing purposes. The exclusive project is the minimalistic cliff cabin named “Maralah” (which in Native American means: he/she who was born during an earthquake), as a tribute to the history of the specific area as a Native American Reserve. “Maralah” project has been developed under the guidance of Laertis-Antonios Ando Vassiliou in collaboration with ADD Architects, (Argyris Chronopoulos & Dionysis Koutsioumaris). The films have been directed by the acclaimed director Ericson Core, while the whole production has been managed by the Vancouver-based Location Fixer.
Maralah is an isolation cabin, the perfect escape-retreat for a weekend away from the city. An architectural tribute to the legacy of Frank Lloyd Wright and John Lautner. Partly submerged in the ground, partly cantilevered over the cliff with a dramatic fully glazed bedroom, framing the breathtaking view over the turquoise Bow river. The cabin is rather small, 45sqm with an extra of 20sqm as reserves for water supply, wc facilities etc. It is designed to be constructed out of raw concrete, glass and matte black steel. The bedroom is located 6 steps below the kitchen/reading area together with an opaque-glazed toilette and a shower cabin. Small storage space/closet is located under the dining bar/kitchen. The reading area is located opposite the kitchen and next to the uncovered layers of the local limestone, where an Eames lounge chair is placed, overlooking the view. The shape of Maralah is square, yet with the rotation of 45 degrees it achieves a dynamic relationship with the cliff and the ground and appears as if it has been merged out of the ground during an earthquake, just as its name describes. The slopped, partly-submerged roof is planted in order to blend-in with the environment.
LAAV Architects: Laertis-Antonios Ando Vassiliou // www.laav.nl
Designory Team: Chad Weiss, Jesse Echon, David Ly, Terry Orsland, Melanie Coventry McKinnell, Vanessa Boudreau, Mike Shin // https://www.designory.com/
Zuma4 Productions Team: Executive Producer: Craig Fanning, Director: Ericson Core, Line Producer: Melissa Larsen Ekholm, Director Of Photography: Tobia Sempi, Coordination: Stephanie Fanning //
http://www.zuma4productions.com/ // http://www.tobiasempi.com/
ADD Architects: Argyris Chronopoulos, Dionysis Koutsioumaris // https://addarchblog.wordpress.com/
Location Fixer: http://www.locationfixervancouver.ca/
Infiniti: https://www.infiniti.com/
LINKS to the VIDEOS of the CAMPAING:
https://www.youtube.com/watch?v=AdVdhWo6XBE&t=57s
https://www.youtube.com/watch?v=hhHbwE-FMmg
https://www.youtube.com/watch?v=ZYZnqwL78Pc&t=5s
https://www.youtube.com/watch?v=4FMa5e4lozo
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