Store concepts across Germany for the Mammut Sports Group
At about 250 square meters the product range of the Swiss Outdoor dealer is displayed in its own stores throughout Germany.
The company‘s demand for the highest quality, functionality and safety should also meet the new retail concept for the stores. At around 250 square meters, the entire product range is presented; the sense of the mammut world can be felt in the presentation concept of the products.
Thus, the concept for the store includes not only the presentation of goods, but also the creation of worlds of experience, that leave customers immerse in the world of mammut.
The concept is the development of a basic ground floor concept that is flexible and can be adapted to each particular room. The products will be clearly divided into theme worlds and allow the customer a quick orientation in the store.
Pictures © Christine Schaum