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Maharam usoarquitectura
Maharam usoarquitectura
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Maharam usoarquitectura
A showroom
is a big challenge both for the client and the designer. The first wants all
his products and services as the most important issue of the interior design
language. The second has to find the way to translate his clients solicitudes
into a harmonic ambiance where a third person —the client´s client— most feel
even better.
This famous
client´s client, when visiting a showroom may be catalogued in these
categories: the curious, the undecided, the impatient, the passionate and the
professional. The interior design has to be developing in a language easy to
understand to the visitors; therefore in Maharam de México showroom the
challenge was even bigger. It had to combine the interaction between the wide
varieties of products available all time for 5 different kinds of visitors, and
the day to day activities.
Usoarquitectura
aimed into developing a project in which the products exhibit did not saturate
Maharam de México collaborators or their clients. With the wide variety of
colors and textures there was a risk to end up submerged in a textile sea, but
the design team generated a proposal that transmit tranquility and calls for a
long stay.
Samples and
catalogues have leading roles in this showroom. The quest for the harmony
between them in the exhibit was a mayor task, as they all have to be in order
all the time no matter the big amount and variety of sizes. With all these on
mind, usoarquitectura´s team started searching for the correct language to
transmit all these emotions. The personality and atmosphere of the space was
the result of the translation into a musical selection that gave the final
notes to this project.
is a big challenge both for the client and the designer. The first wants all
his products and services as the most important issue of the interior design
language. The second has to find the way to translate his clients solicitudes
into a harmonic ambiance where a third person —the client´s client— most feel
even better.
This famous
client´s client, when visiting a showroom may be catalogued in these
categories: the curious, the undecided, the impatient, the passionate and the
professional. The interior design has to be developing in a language easy to
understand to the visitors; therefore in Maharam de México showroom the
challenge was even bigger. It had to combine the interaction between the wide
varieties of products available all time for 5 different kinds of visitors, and
the day to day activities.
Usoarquitectura
aimed into developing a project in which the products exhibit did not saturate
Maharam de México collaborators or their clients. With the wide variety of
colors and textures there was a risk to end up submerged in a textile sea, but
the design team generated a proposal that transmit tranquility and calls for a
long stay.
Samples and
catalogues have leading roles in this showroom. The quest for the harmony
between them in the exhibit was a mayor task, as they all have to be in order
all the time no matter the big amount and variety of sizes. With all these on
mind, usoarquitectura´s team started searching for the correct language to
transmit all these emotions. The personality and atmosphere of the space was
the result of the translation into a musical selection that gave the final
notes to this project.
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