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M Dreams
M Dreams
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M Dreams
Type
The Melissa® brand – known internationally for their plastic fantastic
shoes, chose Blu Water Studio to design their flagship store in One Utama Shopping Centre (Petaling Jaya, Malaysia). The award winning interior
design studio was inspired by the manipulation of sheet of paper
to create the look for the store.
A singular M Dreams logo in darker colour adorns the entrance, giving
the store a subtle signage for the brand. In order to achieve a mold
to suit Melissa’s flexible shoes, Blu Water explored the shapes
and outcome of compressing sheets and peeling layers. The peeling
effect is apparent on the right side of the shop where, make-believe
layers of sheets are peeled off the wall forming shelving for the display
of the brand’s colourful product. On the opposite side, giant fingers
can be imagined pressing and pinching the floor and wall, fashioning
ribbons out of them to create the rows of multi level cluster displays.
A curtain shape wall hangs from the ceiling that runs across the peeled
off shelves to the cashier area feature projections that promotes
Melissa’s ongoing campaigns. The overall whiteness is the one and only
feature uniting Melissa stores all over the world.
shoes, chose Blu Water Studio to design their flagship store in One Utama Shopping Centre (Petaling Jaya, Malaysia). The award winning interior
design studio was inspired by the manipulation of sheet of paper
to create the look for the store.
A singular M Dreams logo in darker colour adorns the entrance, giving
the store a subtle signage for the brand. In order to achieve a mold
to suit Melissa’s flexible shoes, Blu Water explored the shapes
and outcome of compressing sheets and peeling layers. The peeling
effect is apparent on the right side of the shop where, make-believe
layers of sheets are peeled off the wall forming shelving for the display
of the brand’s colourful product. On the opposite side, giant fingers
can be imagined pressing and pinching the floor and wall, fashioning
ribbons out of them to create the rows of multi level cluster displays.
A curtain shape wall hangs from the ceiling that runs across the peeled
off shelves to the cashier area feature projections that promotes
Melissa’s ongoing campaigns. The overall whiteness is the one and only
feature uniting Melissa stores all over the world.
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