Keep Exploring Architizer by Creating a Free Account or Logging in.

This feature is for industry professionals.  To unlock it, signup and then join or add your company. To unlock this feature,  signup and then submit your professional details.

Membership is Free.

LinkedIn Facebook Google
or
Already a Member? Sign in.
Add To Collection Add to Collection
LUXOTTICA Showroom  

LUXOTTICA Showroom

Beijing, China

View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection

Other Projects by Lapis Bureau

Add To Collection Add to Collection

BOSCH Headquarter Offices

Add To Collection Add to Collection

MoMA Design Store

Add To Collection Add to Collection

ATLAS Workshop & Office

Add To Collection Add to Collection

SOMOS Digital office

Add To Collection Add to Collection

RED Club

LUXOTTICA Showroom

Beijing, China

STATUS
Built
YEAR
2018
SIZE
1000 sqft - 3000 sqft
LUXOTTICA'S CORPORATE BLUE RESEMBLES THE SKY IN NEW BEIJING'S SHOWROOM

Luxottica decided to set in Beijing a new showroom and office space combined, located within the Pommegrenade Centre, with Ray-Ban and Oakley dedicated branded corners, and several multi-brand displays of luxury glasses.

The originally irregular shape of the building is perceived regular and symmetrical once stepped inside the showroom, thanks to the insertion of a diagonal wall that accompanies the customers towards a circular flow within the open space and the branded display islands, hence allowing the architects to insert functional spaces for the back-of-house and office-needs required by the client.

The design of operative zones such as work spaces and meeting areas has been done taking in consideration visual connections, easy accessibility and free circulation. The enlightened displays of the main brands play as a colorful and appealing background within the light and clear colors of the environment.

The details are kept raw and clean, with the blue ceiling and the diagonal lighting system becoming the main design orientation, ensuring a unique look to the showroom and reflecting the Luxottica corporate identity.

The height of the main gates determines the edge between the white plastered walls and the blue painted rough surfaces, recreating the feeling of a faux-ceiling. The windows are partially screened with semi-transparent foil on the eye-height, and with a blue-dotted pattern on the taller edge of the windows, allowing simultaneously privacy, sun-screening, and diffused natural light.

The single branded displays are easily moveable around to satisfy different needs of lay-out options, especially important during corporate events, when different group, buyers and distributors show up simultaneously. The vertical surfaces left mostly blank allow different projections, or the presence of advertising light-boxes. In such way the rather small footprint of the building can be properly exploited at its maximum capability, and being a multi-functional and flexible space.

Product Spec Sheet

Were your products used?
Join as a manufacturer to add your products.

Collaborating Firms

Team

Partner in charge
Interior Design & Procurement

Articles