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LUCKY WORLD Lottery
LUCKY WORLD Lottery
Shijiazhuang, China
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Other Projects by I Collective Design
LUCKY WORLD Lottery
Shijiazhuang, China
Firm
Type
STATUS
Built
YEAR
2024
SIZE
1000 sqft - 3000 sqft
BUDGET
$50K - 100K
Project Background
LUCKY WORLD is an innovative lottery retail space that integrates three businesses: China Sports Lottery, China Mobile Service and China Farm Organic Food. The primary challenge of this project was to harmoniously incorporate these three brands within the same space. Through the strategies of brand integration, visual cohesion, and spatial transformation, we created a dynamic, multi-functional leisure space that promotes business synergy.
Brand Integration
While each of the three brands has its own distinct identity, they share common underlying values. Sports Lottery represents lucky life, China Mobile embodies smart life, and China Farm symbolizes quality life. Drawing from these ideas, we distilled their shared essence of a “good life” as the foundation of the design. The vibrant choice of “TIGER ORANGE” as the brand color communicates joy, energy, and positivity to every customer.
Visual Cohesion
LUCKY WORLD faced several environmental challenges: a north-facing orientation with limited natural light and a parking lot at the front. To counter these, we focused on creating a bold visual impact. Three full-height orange installations organize the space: the Sports Lottery logo wall, the curved China Farm display shelf, and the China Mobile shelf wall. These “Tiger Orange” elements not only light up the space but also draw attention from up to ten meters away, enhancing a strong brand statement and a dynamic commercial atmosphere.
Space Transformation
The space of LUCKY WORLD is long and narrow, and a straightforward division into three business areas would have resulted in an isolated experience. Instead, through analysis of each business’s operational needs, we restructured the space around the interplay of open and private zones. The curved, full-height shelf displaying China Farm products acts as both a divider and an integrator, weaving the various functions together. Inspired by the form and motion of a lottery ball, the curved layout and fluid circulation unify the three business areas. This approach transforms LUCKY WORLD into “A UNIVERSE” where each business retains its identity while remaining interactive.
Diverse Experience
LUCKY WORLD offers a variety of experiences catering to different customer needs. Casual visitors try their luck with scratch-off tickets while enjoying a cup of “Lucky Coffee” by the window. Serious lottery players immerse themselves in the professional lottery area, where they can study charts in a focused environment. At the China Mobile area, customers can handle their service while tasting organic snacks and drinks from China Farm, easily placing orders through the mobile APP—perhaps even winning a lottery ticket in the process.
By integrating these diverse functions, LUCKY WORLD is more than just a lottery retail space. The design reflects our ambition to create a vibrant space that celebrates life’ joy, energy，and the thrill of luck.
LUCKY WORLD is an innovative lottery retail space that integrates three businesses: China Sports Lottery, China Mobile Service and China Farm Organic Food. The primary challenge of this project was to harmoniously incorporate these three brands within the same space. Through the strategies of brand integration, visual cohesion, and spatial transformation, we created a dynamic, multi-functional leisure space that promotes business synergy.
Brand Integration
While each of the three brands has its own distinct identity, they share common underlying values. Sports Lottery represents lucky life, China Mobile embodies smart life, and China Farm symbolizes quality life. Drawing from these ideas, we distilled their shared essence of a “good life” as the foundation of the design. The vibrant choice of “TIGER ORANGE” as the brand color communicates joy, energy, and positivity to every customer.
Visual Cohesion
LUCKY WORLD faced several environmental challenges: a north-facing orientation with limited natural light and a parking lot at the front. To counter these, we focused on creating a bold visual impact. Three full-height orange installations organize the space: the Sports Lottery logo wall, the curved China Farm display shelf, and the China Mobile shelf wall. These “Tiger Orange” elements not only light up the space but also draw attention from up to ten meters away, enhancing a strong brand statement and a dynamic commercial atmosphere.
Space Transformation
The space of LUCKY WORLD is long and narrow, and a straightforward division into three business areas would have resulted in an isolated experience. Instead, through analysis of each business’s operational needs, we restructured the space around the interplay of open and private zones. The curved, full-height shelf displaying China Farm products acts as both a divider and an integrator, weaving the various functions together. Inspired by the form and motion of a lottery ball, the curved layout and fluid circulation unify the three business areas. This approach transforms LUCKY WORLD into “A UNIVERSE” where each business retains its identity while remaining interactive.
Diverse Experience
LUCKY WORLD offers a variety of experiences catering to different customer needs. Casual visitors try their luck with scratch-off tickets while enjoying a cup of “Lucky Coffee” by the window. Serious lottery players immerse themselves in the professional lottery area, where they can study charts in a focused environment. At the China Mobile area, customers can handle their service while tasting organic snacks and drinks from China Farm, easily placing orders through the mobile APP—perhaps even winning a lottery ticket in the process.
By integrating these diverse functions, LUCKY WORLD is more than just a lottery retail space. The design reflects our ambition to create a vibrant space that celebrates life’ joy, energy，and the thrill of luck.
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