This project was design as a request of Grey Publicity Agency who was in charge of launching a new Lucky product: Luckystrike Nites. They were looking for a sale unit for this new product capable to reflect the brand.
The proposal was a about the design of a sale unit able to change configuration in order to have a double function. The closed one, works as an urban wall where you can find or place information about concerts, publicity or even could work as a canvas for artists. When the unit opens it becomes a urban equipment of the city, a place where you can seat, read, listen to music or smoke a cigarette.