-- Photographer: Eric Axene --
-- Client Objectives --
The client commissioned the designer to create a space that modernized the Kaiten-zushi
(conveyor-belt sushi) style of sushi bar. Tag Front was to achieve an identity matching the restaurant’s
concept – a high-quality sushi bar with a casual atmosphere.
-- Design Program --
A contemporary design was achieved using an interesting palette of materials and textures. Traditional materials were used with a nod to
Japanese style; however they were used in non-traditional ways.
The entry area is marked by floor-to-ceiling stone panels that lead up to a hanging sculptural
Fixture. The sculptural fixture fills the entire ceiling of the entry and patio and features custom designed wood
Planks. The wood planks were created with detailing and joinery that hint to an ancient culture, but are designed
and used in a more contemporary manner.
The interior conveyor belt runs nearly the depth of the space is flanked by a custom-designed counter
that uses resin-covered bleached river stone. The counter has the texture and depth of a bed of stone, but is
completely smooth.
The space features a canopy made of cascading aged wood planks curving down to the scratched
plaster walls. Hanging in the middle of the space and canopy is a custom light fixture that runs nearly the entire
depth of the restaurant.
Other non-traditional elements were used such as the graphic elements. At the back end of the space a randomly
staggered grid holds a cherry blossom graphic that’s visible from anywhere in
the restaurant.