Elevating
the presentation of the brand, MNA updated the store design concept for Lucky
Brand. The palette is lighter and cleaner, through the introduction of white finishes
including marble, powder coated fixtures and a painted board ceiling. Accents
of seafoam green and sage, connects the store with the brand’s Californian
roots. Denim, for the first time, is grouped as a central focus, with fitting
rooms as well as dedicated areas for accessories and shoes adjacent to the denim
core.