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Lotus Fresh
Lotus Fresh
Pudong, Shanghai, China
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Lotus Fresh
Pudong, Shanghai, China
Lotus is a
well established brand in China
with 70 supermarkets across the country. In an effort to appeal to discerning
shoppers in the Pudong area and to compete with the many new luxury food brands
moving in to the Shanghai, Lotus commissioned HEAD to develop a new flagship
store transitioning from 100% local brands, toward a larger component of
foreign products and services.
The store has been re-planned around two main areas. Firstly a fresh section,
followed by the dry area which encompasses non-food, beauty and preserved
items. Many demonstration areas feature tables and customisable columns.
New chilled display counters are combined with back wall super graphics and
timber canopies. New low-level shelving and counters across the fresh area
create clear vistas to the back wall making the store feel larger and more
open. The open market appearance is further enhanced by open ceilings and a set
of store graphics that incorporate clear hand scripted fonts in Chinese and
English. New staff uniforms and training were a key component in the successful
relaunch of the store in January 2010.
well established brand in China
with 70 supermarkets across the country. In an effort to appeal to discerning
shoppers in the Pudong area and to compete with the many new luxury food brands
moving in to the Shanghai, Lotus commissioned HEAD to develop a new flagship
store transitioning from 100% local brands, toward a larger component of
foreign products and services.
The store has been re-planned around two main areas. Firstly a fresh section,
followed by the dry area which encompasses non-food, beauty and preserved
items. Many demonstration areas feature tables and customisable columns.
New chilled display counters are combined with back wall super graphics and
timber canopies. New low-level shelving and counters across the fresh area
create clear vistas to the back wall making the store feel larger and more
open. The open market appearance is further enhanced by open ceilings and a set
of store graphics that incorporate clear hand scripted fonts in Chinese and
English. New staff uniforms and training were a key component in the successful
relaunch of the store in January 2010.
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