Add To Collection
Add to Collection
LONDON ICONIC PAVILION
LONDON ICONIC PAVILION
London, United Kingdom
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
LONDON ICONIC PAVILION
London, United Kingdom
Type
STATUS
Built
YEAR
2019
SIZE
5000 sqft - 10,000 sqft
The ‘London Iconic Pavilion’ is a 700sqm portable brand pop-up exhibition pavilion, for leading gaming solutions company Intralot. It is made from aluminium and tensile fabric, structurally optimized, lightweight, practical and economical, ready to be shipped all over the world and assembled within couple of days from local labour, as it embeds simplicity on the design of its constituent parts and comes with a simple design manual. It launched in London and traveled to Singapore, Atlanta, Portland, until its last return in London.
The concept design is based on the delineation and demarcation of a continuous dynamic space. As an urban scale project, boulevards cut-out the city’s fabric. In the exhibition scale, the plot is carved by a designed customer’s journey and circulation paths. This pedestrian network carves out pockets of program, which accommodate exhibition areas, while each area is highlighted by a ‘Petal’ hovering above it. Each exhibition area is an area for innovation and technology.
Through the use of lighting and projection-mapping, the space creates an exciting and unique journey for visitors, immersing them into an eye-catching and cutting edge spatial experience, where architecture and engineering become design features incorporated into one single, highly portable and functional system.
The subdivision concept of the pavilion into distinct petals & areas, makes it a flexible structure, able to adapt to various venues and plot dimensions, ensuring the longevity of the structure.
Through the intelligent geometry of petals, which is based on the hyperbolic paraboloid mathematical geometry, the pavilion achieves various design versions. ‘Petals’ standing on the ground based on a self-supported system and cantilevering 10m across the pavilion terrain, pushing the envelope of architecture, engineering and innovation or even ‘Petals’ hovering above the Pavilion.
Each petal is made from a sectional CNC-bent aluminium ring-beam with a lightweight stretched tailor-made fabric.
The concept design is based on the delineation and demarcation of a continuous dynamic space. As an urban scale project, boulevards cut-out the city’s fabric. In the exhibition scale, the plot is carved by a designed customer’s journey and circulation paths. This pedestrian network carves out pockets of program, which accommodate exhibition areas, while each area is highlighted by a ‘Petal’ hovering above it. Each exhibition area is an area for innovation and technology.
Through the use of lighting and projection-mapping, the space creates an exciting and unique journey for visitors, immersing them into an eye-catching and cutting edge spatial experience, where architecture and engineering become design features incorporated into one single, highly portable and functional system.
The subdivision concept of the pavilion into distinct petals & areas, makes it a flexible structure, able to adapt to various venues and plot dimensions, ensuring the longevity of the structure.
Through the intelligent geometry of petals, which is based on the hyperbolic paraboloid mathematical geometry, the pavilion achieves various design versions. ‘Petals’ standing on the ground based on a self-supported system and cantilevering 10m across the pavilion terrain, pushing the envelope of architecture, engineering and innovation or even ‘Petals’ hovering above the Pavilion.
Each petal is made from a sectional CNC-bent aluminium ring-beam with a lightweight stretched tailor-made fabric.
Product Spec Sheet
Were your products used?
Join as a manufacturer to add your products.