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Loftway
Loftway
1020, South Hope Street, Los Angeles, CA, United States
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Loftway
1020, South Hope Street, Los Angeles, CA, United States
Loft Way is a Los Angeles real estate company specializing in the
emerging residential markets Downtown. The client’s brief for the tenant
improvement package specified a waiting area, five workstation, a
semi-enclosed office, and a flexible conference area, all in a space
less than 500 square feet in size at a fraction of the cost of a typical
tenant improvement project. In response to these demands, the projects
uses computer-controlled fabrication technology to rethink the purpose
and branding of a space designed specifically for property sales
Real estate agents occupy a unique position in consumer society that
is neither product nor service. They are not exactly the product being
sold, nor are they strictly providing a service that could be performed
by any trained professional. In some sense, people shop for agents in
the way they would shop for an expensive piece of jewelry, trying on
several until they find a flattering piece that fits well. Having made
the selection of an agent, however, consumers demand the expertise and
efficiency they would expect from any other financial services expert.
As such, architecture for a real estate office should occupy a niche
somewhere between the elaborately manicured scene of a Tiffany’s display
window and the functional banality of a bank or insurance company
office.
The LADG’s design for The Downtown Los Angeles real estate company
Loft Way positions the individual agents’ workstations in this zone.
They are highly functional service spaces that plug neatly into a
groomed, aesthetically saturated environment. The wall panels are
CNC-machined with a pattern that laces into the back of each
custom-designed desk, suspending the furniture above the floor surface
as a kind of structural wallpaper. At the lead broker’s desk, the
paneling departs from the wall to enclose a semi-private office area,
imitating in wood the draped form of the fabric that can be drawn to
enclose the center conference area.
Working both with the “soft” partitioning of the curtain fabric and
the “hard” wrapper of the wall paneling, the design is able to define
distinct spaces for each of the elements in Loft-Way’s client brief.
Light fixtures suspended throughout the space are a response to the
client’s desire to use energy-efficient products whenever possible. They
capitalize on the low operating temperatures of compact-fluorescent
lights to nest bulbs directly against a series of laser-cut acrylic
plates that diffuse, reflect, and adjust the color of the light. With
the exception of the chairs and desk lamps, all of the furnishings and
fixtures were designed by The LADG specifically for Loft Way.
emerging residential markets Downtown. The client’s brief for the tenant
improvement package specified a waiting area, five workstation, a
semi-enclosed office, and a flexible conference area, all in a space
less than 500 square feet in size at a fraction of the cost of a typical
tenant improvement project. In response to these demands, the projects
uses computer-controlled fabrication technology to rethink the purpose
and branding of a space designed specifically for property sales
Real estate agents occupy a unique position in consumer society that
is neither product nor service. They are not exactly the product being
sold, nor are they strictly providing a service that could be performed
by any trained professional. In some sense, people shop for agents in
the way they would shop for an expensive piece of jewelry, trying on
several until they find a flattering piece that fits well. Having made
the selection of an agent, however, consumers demand the expertise and
efficiency they would expect from any other financial services expert.
As such, architecture for a real estate office should occupy a niche
somewhere between the elaborately manicured scene of a Tiffany’s display
window and the functional banality of a bank or insurance company
office.
The LADG’s design for The Downtown Los Angeles real estate company
Loft Way positions the individual agents’ workstations in this zone.
They are highly functional service spaces that plug neatly into a
groomed, aesthetically saturated environment. The wall panels are
CNC-machined with a pattern that laces into the back of each
custom-designed desk, suspending the furniture above the floor surface
as a kind of structural wallpaper. At the lead broker’s desk, the
paneling departs from the wall to enclose a semi-private office area,
imitating in wood the draped form of the fabric that can be drawn to
enclose the center conference area.
Working both with the “soft” partitioning of the curtain fabric and
the “hard” wrapper of the wall paneling, the design is able to define
distinct spaces for each of the elements in Loft-Way’s client brief.
Light fixtures suspended throughout the space are a response to the
client’s desire to use energy-efficient products whenever possible. They
capitalize on the low operating temperatures of compact-fluorescent
lights to nest bulbs directly against a series of laser-cut acrylic
plates that diffuse, reflect, and adjust the color of the light. With
the exception of the chairs and desk lamps, all of the furnishings and
fixtures were designed by The LADG specifically for Loft Way.
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