Based on a pioneering detailed design on customer flow and experience, the main pillars of the strategy for the new concept are the creation of a warm, welcoming space that highlights the values of care and know-how of the brand to new parents and easy navigation in the space.
At the same time, innovative technology elements, interactive screens and tablets enhance the customer experience, building the “phygital” status of the brand, while pick-up points have been strategically placed to support sales from the e-shop. Additionally, special features of the new concept are the impressive lighting, the biophilic elements, the interactive play and sitting areas for children for their entertainment during their parents’ store visit. The special environmental graphics created by STIRIXIS Group give a playful mood throughout the space as they are based on classic Greek baby songs, all of which consolidate the brand as the leader in its category.
STIRIXIS Group will support “Leto”, to further develop the most successful brand of baby and children’s products in Greece.