For customers, this sense of delight, surprise and freshness of transformation from the entrance into its take away area and cafe is an ever changing scape that once again allow architecture and Les Bébés product to sync and compliment each other.
Upon the success of the first Les Bébés cupcakery store using the simple gesture of folding in creating the store space, the "folding" action became very interesting to us, and we wonder how we can recreate this spatial concept without again to fold out space, but still be able to continue this concept in our second store.
UN-PACKING THE FOLDING We re-look at the packaging box, and wonder what if we record the idea of folding, so it is about the "action", rather than the "result".
We took the box and simplify it down to its structural elements. With four different folding steps, 0, 30, 47 and 90 degree angle, we folded the box from its original state to a 3D object. We created a series of these boxes in these four angles so the transition from the exterior of the shop to the interior is a journey of discovery and excitement.