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LEICA CAMERA AG
LEICA CAMERA AG
Solms, Germany
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Other Projects by LABOR WELTENBAU
LEICA CAMERA AG
Solms, Germany
A business meeting at the production, on a Friday, what a brilliant idea…. It`s going to be one of those…. All in light grey, grey flooring, air conditioning and so on…..
I’m reaching the building…Industrial architecture, oh, well…..let`s make it quick!
The door opens. All black! The room without ceiling and floor. Black!
Bright color pixels start to arrange themselves to an exhibition. A picture begins to rise. Cristal clear with fascinating images. But only fragments?
It sucks me into this illuminated space. Now I walk through this fascinating picture fragments,
Cameras floating in front of me, old ones, younger ones, latest model, Leica S2. They are like floating in a wall made of glass, separating consulting from the meeting area.
This could be my meeting room.
I turn around, no more pictures! All of a sudden I am surrounded by a complete Leica shop! Wow, there are all my dreams! I can choose the S2 Leica camera and all those marvelous objectives.
Red light! There, behind one of the displays, a fully equipped photo studio, and a digital print lane. All state of the art!
In front the entrance counter.
A simpatico voice belonging to a nice young woman asks me from behind the counter:
“Some coffee?
Your meeting is in the studio, you can go ahead”
The business meeting in the Studio? She might be wrong. I go where I’ve been told, and,……. stepping around the corner….all white…nearly to bright to see: Floor pure white, ceiling white, all walls white…it`s really a photo studio! Where photographer and model should be on work a conference table, white. And chairs, of course white, too. Should I take my shoes off.
After the meeting I get a tour through the Print and photo lab.
The door opens, I step out of a new Picture of Leica, back into the real world.
Was it real? Or even better?
I’m reaching the building…Industrial architecture, oh, well…..let`s make it quick!
The door opens. All black! The room without ceiling and floor. Black!
Bright color pixels start to arrange themselves to an exhibition. A picture begins to rise. Cristal clear with fascinating images. But only fragments?
It sucks me into this illuminated space. Now I walk through this fascinating picture fragments,
Cameras floating in front of me, old ones, younger ones, latest model, Leica S2. They are like floating in a wall made of glass, separating consulting from the meeting area.
This could be my meeting room.
I turn around, no more pictures! All of a sudden I am surrounded by a complete Leica shop! Wow, there are all my dreams! I can choose the S2 Leica camera and all those marvelous objectives.
Red light! There, behind one of the displays, a fully equipped photo studio, and a digital print lane. All state of the art!
In front the entrance counter.
A simpatico voice belonging to a nice young woman asks me from behind the counter:
“Some coffee?
Your meeting is in the studio, you can go ahead”
The business meeting in the Studio? She might be wrong. I go where I’ve been told, and,……. stepping around the corner….all white…nearly to bright to see: Floor pure white, ceiling white, all walls white…it`s really a photo studio! Where photographer and model should be on work a conference table, white. And chairs, of course white, too. Should I take my shoes off.
After the meeting I get a tour through the Print and photo lab.
The door opens, I step out of a new Picture of Leica, back into the real world.
Was it real? Or even better?
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