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LBS West German Regional Building Association
LBS West German Regional Building Association
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LBS West German Regional Building Association
Firm
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The ZENCUBE 5X5 is on the road in North Rhine Westphalia for the campaign “Your style needs a home” by the LBS. The
overall conception was developed together with TAS Emotional Marketing
GmbH and enables the public to determine their personal type of living
style with the help of an iPad, QR code and a living configurator in
order to design a rough draft of their own home.The cube by ZENDOME is communicating the campaign motto to the young audience in several cities. The
membrane of the LBS “living cube” is entirely and unmistakably printed
in the corporate design of the campaign, the visitors are greeted by a
young and modern living interior.Jan Pohlschmidt, supervisor of
the LBS distribution marketing: “We are very pleased with the positive
reaction to our roadshow. Many people are attracted by our mobile
apartment, come in and get information about our product portfolio
concerning building society savings for young people.”
overall conception was developed together with TAS Emotional Marketing
GmbH and enables the public to determine their personal type of living
style with the help of an iPad, QR code and a living configurator in
order to design a rough draft of their own home.The cube by ZENDOME is communicating the campaign motto to the young audience in several cities. The
membrane of the LBS “living cube” is entirely and unmistakably printed
in the corporate design of the campaign, the visitors are greeted by a
young and modern living interior.Jan Pohlschmidt, supervisor of
the LBS distribution marketing: “We are very pleased with the positive
reaction to our roadshow. Many people are attracted by our mobile
apartment, come in and get information about our product portfolio
concerning building society savings for young people.”
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