Our design for the new Brooklyn flagship location of Lazy Sundaes, a beverage cafe serving Korean bingsoo sundaes and bubble tea, explores the idea of a ‘Lazy Sunset.’ We wanted to design a slow and calming atmosphere for people to settle in and enjoy their time spent in the cafe. The graphic wall at the back of the space transitions from lavender to warm pink, and sets the tone for the entire customer experience. Surfaces are covered in blush color laminate, which echoes the Lazy Sundaes brand color and further immerses the cafe in a rosy hue, forming a datum around the entire space from the entry, to the planters, to the service wall.
The overall space is carved out of a series of soft curves, from the custom serpentine benches at the front of the space to the counter and arches in the back service area, subtly referencing the rounded shape of boba clusters and influenced by the experience of a lazy river. The curves of the cafe seating create playful moments for socialization. The curve of the service bar helps to guide the flow of customers, allowing them to follow along as their favorite drink or dessert is concocted.
Photos by Reid Rolls