LAUNCH STUDIOS, NEW YORKThe 6,000sq ft studio and office landscape for
a digital production company is part of a larger branding project
developed by Miloby for the company. The project's iconic green form
references the chroma- key process used in CGI compositing and brand's
digital services. As the form unravels it extends from the front lobby
into the individual edit suites to delineates between client areas and
back office spaces. Polycarbonate panels are used to provide privacy
while allowing daylight deeper into the floor plan. The layers of
construction, from the metal studs to the data networking, are exposed
to accommodate various program while communicating the brand's position
as a leader in visual prototyping.