Commissioned by a leading fashion brand, the proposal attempts to create a statement on the high street. Located on one of central London’s busiest high streets, the ground floor opens up into a gallery to showcase new collections and invites passers by to view the new designs. The upper floors are divided into shop floors and changing rooms, storage areas and offices with a terrace affording views over central London.
The façade is composed of a slender timber frame with a recessed 4-storey portico wrapped in a long translucent fabric. When lit from behind the translucent fabric gives a soft, uniform glow, creating a dramatic lantern effect, giving the brand a distinctive presence on the high street.
The project attempts to evoke a feeling of mystery inviting passers by to enter the shop.