Located in one of the most important shopping avenues of the city, Lancôme Extra (ordinary) is a temporary space that opens its doors for 2 weeks for the French brand to present all its launches, novelties and stellar products to buyers, beauty consultants, specialized media, beauty bloggers and clients. The goal of the project is to celebrate beauty, empower and inspire Mexican women.
Attendees lived a fully immersive experience in 250sq.m. from the access composed of an "A" of flowers to the interior divided into Skin Care, Perfumery and Makeup with the personalized guide of beauty consultants from Lancôme. All areas are planned to surprise visitors and show them products with playful actions and different multisensory stimuli through the design of the space. Each room was developed depending on the product that was in place to be exhibited, so that the range of colors, sounds, textures and materials, temperature and intensity of lighting, even the aroma, is unique in each segment of the route.
It was created for Lancôme Mexico by No Pararemos, dmp architecture and Ache Productions with a multidisciplinary team of architects, production designers, visual merchandisers, retail designers and experts in brand experiences. This project is the most important initiative for Lancôme in the region and a game-changer in the luxury cosmetics industry in Mexico.