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Lamar Advertising Corporate Headquarters
Lamar Advertising Corporate Headquarters
5321, Corporate Boulevard, Baton Rouge, LA, United States
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Lamar Advertising Corporate Headquarters
5321, Corporate Boulevard, Baton Rouge, LA, United States
The design of this new workplace for a billboard advertising company’s corporate headquarters is a reaction against the standard office environment. People require interaction in today’s workplace, and much of what is observed in creative environments is informal interaction in settings not typical or “traditional”, such as chance meetings in corridors or conversations around the coffee pot. Our design was structured to reinforce this culture of openness. To accomplish this goal, the design radically alters the internal configuration of an existing 1970’s era data center while leaving the exterior essentially unchanged. To counteract the expansive, largely windowless floor plate, the design introduces an outdoor court that penetrates to the second floor of the building – creating a garden “room” that introduces a captured landscape along with expansive daylight into the middle of the office environment. Elsewhere in the design, additional structure is removed to connect the various floors into one communicating whole – reinforcing the culture and identity of the company as a singular creative community.
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