The project provides the total renovation of six floors above ground plus two basement levels, and its total renovation into luxury residence and commercial stores; the building has a strategic position, 50 meters away from Piazza San Carlo, and in the heart of via Lagrange: The new pedestrian street of Torino. The fashion street, via Lagrange is the youth shopping street, parallel to Via Roma, the flagship of Turin shopping, totally pedestrian arcades, wears a starring role in the panorama of the city of fashion and tourism. The project can be found in the corner of via Giolitti and the restructuring internal suffered in the second half of the twentieth century has a flat roof that provides a great panoramic spot where you can appreciate the biggest representations of Turin, as La Mole, Superga, Monte dei Capuccini, to the new skyscraper of Renzo Piano.