Moment
Factory developed an interactive system and content for La Vitrine Culturelle
in the heart of Montreal's cultural district. The Vitrine, which literally
means ?window?, is Montr�al?s very own window on culture, offering great show
tickets and last-minute deals. Inspired by the centralized ticket offices in
London, New York and Boston, it gives an up to date pulse on culture.
The
permanent installation strategically located includes tracking devices and
low-resolution 35,000 LED light bulbs that change shape and colour according to
passersby?s movement. ?The
fun and interactive nature of this installation is an innovation of the
Quartier des spectacles Lighting Plan, as it redefines the traditional
architectural facade so as to enable passersby to make it their own by
interacting with the light shapes displayed. Thanks to the talent of the
creators of Moment Factory, which was incidentally awarded the Grand Prix
Cr�ativit� Montr�al 2008 in the category Urban integration Urban planning for
this installation, we are taking a new step toward the creation of a unique
urban experience at the heart of Montreal!? says Charles Lapointe, the
president of the Partnership and President of Tourism Montreal.