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La Marzocco Flagship Store, Taipei
La Marzocco Flagship Store, Taipei
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La Marzocco Flagship Store, Taipei
Type
YEAR
2012
A premium Italian coffee machines retailer Vetti
Café came to PLAN aiming to give their showroom a new look. PLAN took the client back to its roots where
the business started 13 years ago__Centered around the brand spirit of the
Italian coffee machine, La Marzocco, it offers attention to handcraft details
and holistic coffee solution to all its business customers.
PLAN took the cue and started crafting the
design strategy for the flagship store.
Vetti’s core business model is B2B, PLAN understands that the boutique
coffee stores’ owners whom Vetti interfaces with care not only about the high
quality of merchandise but also the lifestyle conveys through the brand.
Thereby, PLAN created an overall experience journey for the store visitors.
Besides functioning as a showroom, the
flagship store also integrates training venue to educate buyers and runs a
coffee shop for regular customers. PLAN’s
design offers a platform for the store goers to experience everything from
coffee roasting, coffee sipping, to idea exchanging with baristas. PLAN does not limit the display to
merchandise shown on the shelves; coffee culture exhibits at every corner of
the space.
The central island provides a share coffee
table for customers’ gathering. On the
same island, to one end, the premium Italian coffee machines are placed where
they can be closely appreciated. The
inherent bold colors on the machines further become decorative elements in the
space.
Behind the table, we install a 15-foot-high
open shelf to showcase all the goods the business sells, ranging from T-shirts,
hats and manual coffee makers. Without
adding more materials in the space, the textures come with products naturally
enrich the space. By the same approach,
the wall-covering along the raw-iron staircase leading to the second floor is
recycled chipboard from the shipping containers for coffee machines from
Italy.
Looking up to 20-foot-high ceiling, what
populate the air are 40+ Edison light bulbs hung in various heights. Dim lights emitted from them provide
customers more intimate scale and warmth despite extreme openness of the space.
The backdrop of the entire is a continuous
brown glass panel wall mounted at the 2nd floor height with indirect
lighting diffusing from the bottom.
Doing so, we further add more layers to the space, thus more lighting
effects can be created to suit various events held in the store.
Café came to PLAN aiming to give their showroom a new look. PLAN took the client back to its roots where
the business started 13 years ago__Centered around the brand spirit of the
Italian coffee machine, La Marzocco, it offers attention to handcraft details
and holistic coffee solution to all its business customers.
PLAN took the cue and started crafting the
design strategy for the flagship store.
Vetti’s core business model is B2B, PLAN understands that the boutique
coffee stores’ owners whom Vetti interfaces with care not only about the high
quality of merchandise but also the lifestyle conveys through the brand.
Thereby, PLAN created an overall experience journey for the store visitors.
Besides functioning as a showroom, the
flagship store also integrates training venue to educate buyers and runs a
coffee shop for regular customers. PLAN’s
design offers a platform for the store goers to experience everything from
coffee roasting, coffee sipping, to idea exchanging with baristas. PLAN does not limit the display to
merchandise shown on the shelves; coffee culture exhibits at every corner of
the space.
The central island provides a share coffee
table for customers’ gathering. On the
same island, to one end, the premium Italian coffee machines are placed where
they can be closely appreciated. The
inherent bold colors on the machines further become decorative elements in the
space.
Behind the table, we install a 15-foot-high
open shelf to showcase all the goods the business sells, ranging from T-shirts,
hats and manual coffee makers. Without
adding more materials in the space, the textures come with products naturally
enrich the space. By the same approach,
the wall-covering along the raw-iron staircase leading to the second floor is
recycled chipboard from the shipping containers for coffee machines from
Italy.
Looking up to 20-foot-high ceiling, what
populate the air are 40+ Edison light bulbs hung in various heights. Dim lights emitted from them provide
customers more intimate scale and warmth despite extreme openness of the space.
The backdrop of the entire is a continuous
brown glass panel wall mounted at the 2nd floor height with indirect
lighting diffusing from the bottom.
Doing so, we further add more layers to the space, thus more lighting
effects can be created to suit various events held in the store.
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