Fully open to the landscape, La Manufacture is a permeable architecture that frames the Chianti hills. The main goal of the project was to favor the view of the artisans towards the landscape, so that they could have constant visual contact with the surroundings.
The building is characterized by high quality standards and relatively low construction costs. The architectural choices embrace the identity of the french luxury brand through the use of an essential design.
The double glass facade allows kaleidoscope of reflections between the surrounding environment and the building, adjusting its color according to sunlight and the changing colors of each season.
The project’s shape interprets the orographic conformation on which it lays. The main body is arranged in a south-east direction, but then it rotates by a ninety degrees angle going in a south-west direction. The entire volume, made of concrete, steel, glass and alveolar polycarbonate, appears as levitating from the ground. Located above this level are the warehouse and the production area. A raised rear area is dedicated to the offices, services and management.
The theme of transparency brings with itself all the symbolic value of the great works of architecture of the contemporary age. The large suspended walls in gray concrete glass have the function of regulating the shading of the interior spaces, allowing natural light to filter into the production environment. Not all of these walls are straight, making a contrast with the regular internal spaces. This choice allows greater shading of the interior spaces and expresses a sensitivity towards the shape of the surrounding hills.
The presence of Celine in Radda in Chianti confirm the existence of a privileged connection between this Italian region and luxury brands, by virtue of the landscape surrounding and the very high professionalism of the craftsmanship present.