Designed by Julien Legeard (The Prestige Group) and Emil Stefkov (Owner) La Grande Boucherie aims to become a Parisian square in Midtown and one of the most authentically French dining destinations in Manhattan. Located at 145 West 53rd Street, the restaurant stretches the entire block of 6 ½ Avenue of the Americas. This one-of-a-kind brasserie is inspired by the elegant and ornamental Art Nouveau style, which evokes optimism from the turn of the century, transported to present-day New York. The gallery (outdoor plaza) is stretching from the length of the block, open at each end, and features a soaring, arched skylight and a heated floor.
When entering La Grande Boucherie through the main arcade entrance, one is greeted with a spectacle of ornament and Art Nouveau revival. Central to the entrance is the main bar, above which is integrated an antique, 150 year old decorative ceiling. This ceiling is incorporated into an undulating system of archways that embellish the ceiling throughout the space. This vaulted ceiling is the culmination of a design process using multi-disciplinary fabrication and incorporating both traditional methods of craftsmanship and modern parametric technology. The north and south side of the restaurant incorporates a brasserie style, oyster bar, subway tile-clad walls and artwork reflective of the joie de vivre era of 1920’s Paris. By contrast, the right and north side of the restaurant incorporates a charcuterie bar, oak clad walls and floors, integrated booth seating and artwork reflective of the more refined and formal aspects of the Belle Époque era. The floors throughout the space are a retrospective of Art Nouveau organic, plant forms, taking inspiration from the masters of Art Nouveau like Victor Horta and Antoni Gaudi.
The extraordinary vaulted ceiling is a glorious symbol of the legendary great cafes of the «Belle Époque». The bouquets of ferns attached to the arches are all hand sculpted and cast in plaster which embraces molding beams and columns. The plastered ceiling was hand finished with a custom gold patina effect which brings authenticity to the look and a warm feeling. Adapted to the architecture of the building, and to all of the oak cladded columns, over a hundred custom lamps and chandelier infuse the room with its harmonious champagne color.