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Konoha Mall
Konoha Mall
Hashimoto, Fukuoka-shi, Japan
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Konoha Mall
Hashimoto, Fukuoka-shi, Japan
YEAR
2011
Overview
The
new Konoha Mall represents a first of its kind lifestyle ‘eco-leisure’
destination that introduces sustainability and eco-design principles into
retail to create a compelling sense of place and experience. The project
concept is rooted in natural elements and offers a distinct experience for
shopping, dining, exploring, reflecting and wandering.
The
eco-retailing center, designed by The Jerde Partnership, is the firm’s twelfth
project to be developed within the last 15 years in Japan, and is designed as a
new community gathering place for the Hashimoto district. Inspired by its
natural surroundings and cultural influences of Hashimoto, Konoha Mall is an
innovative retail solution that embraces nature and sustainability, along with
fundamental retail strategies, into all elements. Made up of 84,000 square
meters (approx 900,000 square feet) of retail leisure functions including 120
specialty shops and restaurants, a large community market anchor, and premier
food court, the new Jerde Place is expected to draw six million visitors each
year with annual sales of approximately 13 billion yen ($150 million USD).
Konoha
Mall reinforces the desire to create a holistic transformative design which
benefits and supports the local community. Each characteristic of the project
carefully addresses the surrounding context with a focus on introducing nature
and sustainable value into the buildings and pedestrian spaces.
Design
Like
many of Jerde’s landmark places, the inspiration for design and creating
memorable experiences comes from the organic and transformative power of
nature. With Konoha Mall, the characteristics of the project merge to fulfill
its role as the premier community gathering destination. The concept of the
garden walk is the fundamental spine of the overall design – bringing nature
and sustainable value into the buildings and pedestrian spaces. This is
accomplished through careful study and understanding of the contextual
surroundings of the property. The nearby river park provided a strategic
inspiration for the circulation into and through the project. The river and
motion of water is referenced through the contouring elevation of the front
façade, while its undulating design creates a landmark that can be seen from
the elevated city ring road of Fukuoka. The open-air garden walk, the center’s
main community square, contains lush landscaping that creates an organic
outdoor environment with spaces for exploring, resting and enjoying entertainment.
The
garden walk evokes the co-existence of people and nature with an organic
natural setting filled with water, trees, flowers, and plants combined with
shopping and dining to create a one-of-a-kind pedestrian street similar to
those found in the world’s most historic and memorable cities. Additionally,
while this key concept originates at the garden walk – one of the primary
entries to the project – the careful blending of nature and modern design
carries through the center with a varietal of retail offerings and comfortable,
intimate spaces highlighted by soft tones and materials.
Inspired
by a nearby shrine containing beautiful trees with leaves floating up all
around, the leaf became a major symbol for the project as prominently portrayed
in the iconic leaf-shaped trellises lining the upper levels. Konoha Mall encourages communal interaction,
while establishing a new type of retail center where ecology and sustainability
are the driving forces behind the experience.
Multi-level walkways and bridges across levels allow spectators to view
activity below, including events and performances within the grand public
spaces. The upper levels, including a rooftop garden space, are set underneath
the iconic leaf trellis structures to provide additional shade and a tranquil
atmosphere.
From
the colors, textures and spatial quality of the exteriors and interiors, the
entire project is rooted in natural elements and offers a distinct experience
for shopping, dining, exploring and wandering. Within the interior, the project
is organized around three major courts that represent elements of the various
seasons, with the large Summer-inspired Center Court as the main public plaza
where community events and attractions are held, and the Cherry (Spring) and
Maple (Autumn) courts serving as anchors on opposite ends of the center. Each
court is distinct yet complements the overall composition and refined natural
experience of the place. The largest
indoor Center Court serves as the community events plaza during cooler months,
and is designed as a festive area with a large skylight to brighten the space,
complemented with a pattern of green, teak and soft white on each level that
spirals up towards the sky.
Konoha
Mall establishes careful connections through its circulation, colors, materials
and public spaces to ensure it delivers on the expectations of the local
residents and visitors and the local government’s mandate that the center be
highly visible from the main ring road of Fukuoka. As part of its co-creative and cohesive
approach to design, Jerde also created the conceptual landscape, lighting and
signage to form a distinct and comprehensive identity for the project. Fukuoka Jisho’s in-house urban design group (FJUD)
served as the executive architect.
Working
in Japan for nearly two decades allows Jerde to understand the culture and
focus on the needs and desires of its people. However, for a retail project to
be truly successful the design must acknowledge, accommodate and encourage the
activity of shopping and incorporate social and leisure elements. The goal for Konoha is to create a desirable
destination that people will see as their community hub and return to time and
again, while carefully fitting into its surroundings as an authentic place of
the region.
The
new Konoha Mall represents a first of its kind lifestyle ‘eco-leisure’
destination that introduces sustainability and eco-design principles into
retail to create a compelling sense of place and experience. The project
concept is rooted in natural elements and offers a distinct experience for
shopping, dining, exploring, reflecting and wandering.
The
eco-retailing center, designed by The Jerde Partnership, is the firm’s twelfth
project to be developed within the last 15 years in Japan, and is designed as a
new community gathering place for the Hashimoto district. Inspired by its
natural surroundings and cultural influences of Hashimoto, Konoha Mall is an
innovative retail solution that embraces nature and sustainability, along with
fundamental retail strategies, into all elements. Made up of 84,000 square
meters (approx 900,000 square feet) of retail leisure functions including 120
specialty shops and restaurants, a large community market anchor, and premier
food court, the new Jerde Place is expected to draw six million visitors each
year with annual sales of approximately 13 billion yen ($150 million USD).
Konoha
Mall reinforces the desire to create a holistic transformative design which
benefits and supports the local community. Each characteristic of the project
carefully addresses the surrounding context with a focus on introducing nature
and sustainable value into the buildings and pedestrian spaces.
Design
Like
many of Jerde’s landmark places, the inspiration for design and creating
memorable experiences comes from the organic and transformative power of
nature. With Konoha Mall, the characteristics of the project merge to fulfill
its role as the premier community gathering destination. The concept of the
garden walk is the fundamental spine of the overall design – bringing nature
and sustainable value into the buildings and pedestrian spaces. This is
accomplished through careful study and understanding of the contextual
surroundings of the property. The nearby river park provided a strategic
inspiration for the circulation into and through the project. The river and
motion of water is referenced through the contouring elevation of the front
façade, while its undulating design creates a landmark that can be seen from
the elevated city ring road of Fukuoka. The open-air garden walk, the center’s
main community square, contains lush landscaping that creates an organic
outdoor environment with spaces for exploring, resting and enjoying entertainment.
The
garden walk evokes the co-existence of people and nature with an organic
natural setting filled with water, trees, flowers, and plants combined with
shopping and dining to create a one-of-a-kind pedestrian street similar to
those found in the world’s most historic and memorable cities. Additionally,
while this key concept originates at the garden walk – one of the primary
entries to the project – the careful blending of nature and modern design
carries through the center with a varietal of retail offerings and comfortable,
intimate spaces highlighted by soft tones and materials.
Inspired
by a nearby shrine containing beautiful trees with leaves floating up all
around, the leaf became a major symbol for the project as prominently portrayed
in the iconic leaf-shaped trellises lining the upper levels. Konoha Mall encourages communal interaction,
while establishing a new type of retail center where ecology and sustainability
are the driving forces behind the experience.
Multi-level walkways and bridges across levels allow spectators to view
activity below, including events and performances within the grand public
spaces. The upper levels, including a rooftop garden space, are set underneath
the iconic leaf trellis structures to provide additional shade and a tranquil
atmosphere.
From
the colors, textures and spatial quality of the exteriors and interiors, the
entire project is rooted in natural elements and offers a distinct experience
for shopping, dining, exploring and wandering. Within the interior, the project
is organized around three major courts that represent elements of the various
seasons, with the large Summer-inspired Center Court as the main public plaza
where community events and attractions are held, and the Cherry (Spring) and
Maple (Autumn) courts serving as anchors on opposite ends of the center. Each
court is distinct yet complements the overall composition and refined natural
experience of the place. The largest
indoor Center Court serves as the community events plaza during cooler months,
and is designed as a festive area with a large skylight to brighten the space,
complemented with a pattern of green, teak and soft white on each level that
spirals up towards the sky.
Konoha
Mall establishes careful connections through its circulation, colors, materials
and public spaces to ensure it delivers on the expectations of the local
residents and visitors and the local government’s mandate that the center be
highly visible from the main ring road of Fukuoka. As part of its co-creative and cohesive
approach to design, Jerde also created the conceptual landscape, lighting and
signage to form a distinct and comprehensive identity for the project. Fukuoka Jisho’s in-house urban design group (FJUD)
served as the executive architect.
Working
in Japan for nearly two decades allows Jerde to understand the culture and
focus on the needs and desires of its people. However, for a retail project to
be truly successful the design must acknowledge, accommodate and encourage the
activity of shopping and incorporate social and leisure elements. The goal for Konoha is to create a desirable
destination that people will see as their community hub and return to time and
again, while carefully fitting into its surroundings as an authentic place of
the region.
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