The details that infuse menswear with style often reveal themselves only at second glance: a perfect cut, quality materials, meticulous workmanship. Italian fashion label Kiton has now effectively staged these qualities in its showroom in Milan. Despite bridging a height of eight metres, the brilliant LED light in the Art Nouveau building directs the customer’s attention onto the suits, shirts and accessories. Exquisite colour rendering, strong contrasts and accent lighting vividly bring out materials and details. Next to precise illumination of the products, the focus was on accentuating the historic architecture and the modern artwork in a hall that was to offer an elegant and warm atmosphere. The lighting designers of Gruppo C14 rose to this challenge by opting for a highly innovative lighting solution by ERCO: The exceptionally powerful spotlight Opton with warm white LED light in 38W and 28W and 6-degree narrow spot, 10150mA covers all the lighting requirements of Kiton. Despite the distance between ceiling and products, ERCO’s spotlight with its unusually narrow beam and its high lumen packages excels at illuminating the products with high-contrast accent lighting – a result made possible only by ERCO’s lighting tools. Black lacquered and mounted on tracks, ERCO’s system design thus becomes a stylish architectural feature that effortlessly blends history with modernity.
Architect: Franco Raggi, Milan / Italy, www.francoraggi.com Lighting designer: Gruppo C14, Milan / Italy, www.gruppoc14.com Photographer: Dirk Vogel, Dortmund / Germany, www.vogel-d.de