The project to construct the 3rd KINTEX Exhibition Hall had the purpose to maintain a harmony with the existing 1st and 2nd Exhibition Halls while expanding their functions, add an integrated path to connect all exhibition halls, and make the entire KINTEX evolve into a global business platform. Accepting the concept of 1st and 2nd exhibition hall, which are inspired by flower and butterfly. The existing 1st Exhibition Hall would be connected to the 3A Exhibition Hall, completing the total area at 100,000㎡, while the existing 2nd Exhibition Hall combined with the 3B Exhibition Hall, expanding their size and function. The integrated pathway was set as a central walking axis in the north-south direction so that the entire facility was easily and clearly connected to one. The main direction of the plan is to plan this connection passage as a special internal and external space along with three-dimensional movements to make it a new central space for KINTEX and to present a vision to serve as the main axis of growth considering future expansion. Accordingly, the 1, 2, and 3 exhibition halls were integrated and designed to be in harmony with the same motif, and the integrated pathway was designed in a flexible and symbolic form by expanding the concept to 'Urban Concourse' to serve as a hub for cities connected inside and outside. Each exhibition hall was created as a smart exhibition hall to give characteristics of each area and to enable flexible operation according to changes in the MICE industry paradigm. An urban concourse is an open concourse in Goyang City while weaving the entire exhibition hall, and it is connected to an outside walking square to become a communication space between the city and citizens. It becomes an easy place to move and rest for exhibition visitors and a green shelter for citizens to visit comfortably at all times. It will become a multi-purpose cultural space that will be reborn as a new symbolic space and urban attraction for KINTEX. Measuring 180,000㎡ in total area, the new “KINTEX The Grand” to be completed through three stages of expansion will be a MICE complex consisting of multi-purpose exhibition facilities and cultural spaces for meetings, exhibitions and cultural activities, surely becoming the center of the domestic and global MICE industry.