Fitting into the context of New Belgrade.
Located in New Belgrade, the project bears the name of the street it faces. Kennedy residence is a unique entity consisting of two wings of stylized rectangular geometry – the residential and the office one. Residential wing features playful geometry of the balconies, while the office block, connecting with the theme of the residential one, forms a front towards Džona Kenedija street.

Despite the highly demanding criteria from the planning documents, we have managed to achieve maximum capacity while respecting the context, and to contribute to the immediate surroundings in terms of ambience and utility. We did all that not just by correctly interpreting planning documents, but also by methodically choosing the position and the size of the structure – the result of dozens of performed analyses.
By mutually combining modern design façade with the opening of the living space towards the continuous balconies with semi-transparent, perforated sheets, we achieved a unique living space atmosphere, offering both the sense of openness to the outside world and the surrounding greenery, as well as the sense of privacy of the living space.

ATTITUDE TOWARDS THE PUBLIC SPACE
By retracting the middle section of the structure further away from the regulation line, an extension of the public area was created – carefully designed with newly planted lane of trees, equipped with benches and planters with greenery.

RATIONAL AND DISTINCTIVE FAÇADE
When it comes to “Kennedy residence” project, the qualitative improvement can be seen, amongst other things, in the way the façade has been carried out, achieving authenticity, modernity, style and longevity that stands out at the price of 110Eur/m2.
THE BALANCE BETWEEN TRANSPARENCY AND PRIVACY
Our aspiration to make flats more comfortable by giving them a modern interpretation of the New Belgrade’s immersed in greenery concept, has proven to be particularly challenging. Balconies are designed to run across the whole length of the flat, serving as a visual extension of both living rooms and bedrooms.

GROSS / SELLING
One of our achievements regarding the rationality of this project is certainly the attained ratio between the gross area and the total net usable (selling) area of 73% in favour of the net selling area.