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Keli
Keli
Madrid, Spain
Special Mention, 2026 A+Awards, Hospitality - Restaurant (L >2000 sq ft)
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Keli
Madrid, Spain
Special Mention, 2026 A+Awards, Hospitality - Restaurant (L >2000 sq ft)
Type
STATUS
Built
YEAR
2025
SIZE
3000 sqft - 5000 sqft
Located in the elegant Salamanca neighborhood of Madrid, Keli is a new restaurant from Kike Sierra, a Madrid-based restaurateur. Rockwell Group’s Madrid office worked with Sierra previously on Victoria, a music bar by day that transitions into a nightclub.
The three-story restaurant is located in the former Embassy restaurant, opened in 1931 by French émigré Margarita Kearney Taylor, which brought the concept of British high tea to Madrid. For almost a century, it was where the city's hoi polloi gathered along with diplomats from the nearby embassies the café. It was also rumored to be a meeting place for Allied spies during the war.
“Keli” is a colloquial term for “house” in Spanish, and “vente a mi keli” is the casual invitation to “come to my house.” The design for the restaurant is an extrapolation and exploration of this warm invitation. Rockwell Group conceived the restaurant as home for gathering, where every floor and room embodies a different chapter of a worldly, well-traveled host’s life. The restaurant unfolds like a private residence, where each space is an intimate, art-filled vignette, inviting guests to explore and connect as though moving through someone’s cherished home. Our Madrid office drew on the city’s domestic charm, art traditions, and vibrant street culture, merging these into a layered collage of color, geometry, an
Bold colors and geometry throughout the restaurant were inspired by the color palette of Pedro Almodóvar's films. Layered materials and art create moments of discovery and rooms within rooms. Warm lighting creates moments of reflection, texture, and intimacy.
The art program in the restaurant is integral to the storytelling, transforming Keli into a living gallery:
• Miguel Caravaca (Library): A painting of the Pachá Madrid, a famous nightclub, commissioned for Keli.
• Also in the library are limited edition prints of expressive portraits of Madrid by various artists including Javier Mariscal, Manuel Marsol, Jacobo Pérez-Enciso, Inma Serrano, Javier Zabala, David Yerga, Maru Godas, Violeta Lópiz, and others.
• Javier de Juan (Mezzanine): Mural of “the gods of Olympus in Madrid,” a witty reinterpretation of myth through urban life, commissioned for the restaurant.
• Luis Úrculo (Kitchen): Site-specific cobalt-blue tile murals depicting kitchen utensils, bridging art and craft, are interspersed with wood walls.
• Maggie Cowles (Menu): The New York-based illustrator created an illustration of a table at Keli for the menus.
• Coco Dávez (Bar and Dining): Portraits of icons and Madrid figures blending pop and documentary styles.
• Sonic Editions (Game Room/Music Room): Photography celebrating music, play, and performance.
Anchored by the Library bar and lounge, the ground floor evokes warmth and comfort. Wood shelving, art, and tactile fabrics create a collector’s environment, with a palette of wood, leather, and vivid patterns. The bar has a leather tambour die and stone top and is surrounded by original columns embraced by custom chandeliers inspired by Madrid streetlamps. Stairs from the library lead to the second-floor main dining room and bar. The Kitchen on the ground floor is like an intimate home kitchen for dining, with geometric blue and white tiling, communal, counter-height tables, an existing Versailles parquet floor, a blue, satin-finish painted ceiling, and an oversized yellow lacquered metal lamp that mimics a kitchen hood.
Outdoor terrace dining features umbrellas and colorful furniture, a continuation of the indoor restaurant.
The social heart of Keli, encompassing the main bar and dining room. Fluted red-painted wood walls and bar die create an immersive atmosphere, with rich golden-yellow drapery lining the opposite wall. The tambour walls and drapery continue into the dining room, which features a black and white marble floor, loose tables and seating, and a wraparound red and white upholstered banquette, with portraits of famous Spanish characters.
A wine cellar is clad entirely in cork with burgundy upholstered furniture and black lacquered tabletops, creating a sensual, immersive cocoon.
The design celebrates leisure, music, and play—transforming the basement into a nocturnal stage for intimacy and performance. A hidden door leads to a secret game room and music room. The game room walls are clad in channel tufted red velvet, while red carpet, red marble tabletops, and red velvet upholstered furniture completes the picture. The music room is a darker, moodier space clad in rich wood with shelving and wood pegboard displaying records and artifacts. A rich blue and black checkered carpet complements the fluted leather bar die. Stainless steel light fixtures reflect light and movement.
The three-story restaurant is located in the former Embassy restaurant, opened in 1931 by French émigré Margarita Kearney Taylor, which brought the concept of British high tea to Madrid. For almost a century, it was where the city's hoi polloi gathered along with diplomats from the nearby embassies the café. It was also rumored to be a meeting place for Allied spies during the war.
“Keli” is a colloquial term for “house” in Spanish, and “vente a mi keli” is the casual invitation to “come to my house.” The design for the restaurant is an extrapolation and exploration of this warm invitation. Rockwell Group conceived the restaurant as home for gathering, where every floor and room embodies a different chapter of a worldly, well-traveled host’s life. The restaurant unfolds like a private residence, where each space is an intimate, art-filled vignette, inviting guests to explore and connect as though moving through someone’s cherished home. Our Madrid office drew on the city’s domestic charm, art traditions, and vibrant street culture, merging these into a layered collage of color, geometry, an
Bold colors and geometry throughout the restaurant were inspired by the color palette of Pedro Almodóvar's films. Layered materials and art create moments of discovery and rooms within rooms. Warm lighting creates moments of reflection, texture, and intimacy.
The art program in the restaurant is integral to the storytelling, transforming Keli into a living gallery:
• Miguel Caravaca (Library): A painting of the Pachá Madrid, a famous nightclub, commissioned for Keli.
• Also in the library are limited edition prints of expressive portraits of Madrid by various artists including Javier Mariscal, Manuel Marsol, Jacobo Pérez-Enciso, Inma Serrano, Javier Zabala, David Yerga, Maru Godas, Violeta Lópiz, and others.
• Javier de Juan (Mezzanine): Mural of “the gods of Olympus in Madrid,” a witty reinterpretation of myth through urban life, commissioned for the restaurant.
• Luis Úrculo (Kitchen): Site-specific cobalt-blue tile murals depicting kitchen utensils, bridging art and craft, are interspersed with wood walls.
• Maggie Cowles (Menu): The New York-based illustrator created an illustration of a table at Keli for the menus.
• Coco Dávez (Bar and Dining): Portraits of icons and Madrid figures blending pop and documentary styles.
• Sonic Editions (Game Room/Music Room): Photography celebrating music, play, and performance.
Anchored by the Library bar and lounge, the ground floor evokes warmth and comfort. Wood shelving, art, and tactile fabrics create a collector’s environment, with a palette of wood, leather, and vivid patterns. The bar has a leather tambour die and stone top and is surrounded by original columns embraced by custom chandeliers inspired by Madrid streetlamps. Stairs from the library lead to the second-floor main dining room and bar. The Kitchen on the ground floor is like an intimate home kitchen for dining, with geometric blue and white tiling, communal, counter-height tables, an existing Versailles parquet floor, a blue, satin-finish painted ceiling, and an oversized yellow lacquered metal lamp that mimics a kitchen hood.
Outdoor terrace dining features umbrellas and colorful furniture, a continuation of the indoor restaurant.
The social heart of Keli, encompassing the main bar and dining room. Fluted red-painted wood walls and bar die create an immersive atmosphere, with rich golden-yellow drapery lining the opposite wall. The tambour walls and drapery continue into the dining room, which features a black and white marble floor, loose tables and seating, and a wraparound red and white upholstered banquette, with portraits of famous Spanish characters.
A wine cellar is clad entirely in cork with burgundy upholstered furniture and black lacquered tabletops, creating a sensual, immersive cocoon.
The design celebrates leisure, music, and play—transforming the basement into a nocturnal stage for intimacy and performance. A hidden door leads to a secret game room and music room. The game room walls are clad in channel tufted red velvet, while red carpet, red marble tabletops, and red velvet upholstered furniture completes the picture. The music room is a darker, moodier space clad in rich wood with shelving and wood pegboard displaying records and artifacts. A rich blue and black checkered carpet complements the fluted leather bar die. Stainless steel light fixtures reflect light and movement.
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