Kantar World Panelwas known as being one of the firms most important
market knowledge worldwide, needed a makeover to upgrade to their brand.
He was in a building on the Countess who needed to be
rehabilitated with a moderate budget and reused most of the elements, so the
design concept revolved around a dynamic, modern and sustainable above. The use
of color was a fundamental part in the conception of this project which was
retaken by the colors yellow and green of the brand to achieve the spatial
change.
The reception is an industrial space with metal walls,
screens and a yellow floor suggests that what happens inside the space.
When we entered office we have a different world,
carpets, ceilings and walls with circulations in a mess at first glance is very
tangible, but paying attention noticed the same order within chaos. A base
color and paint and carpet accents totally changed the image of this space.
The design has an impact as a whole in three
dimensions.
Large open spaces, a room type "crate" of
reclaimed wood and a meeting room wrapped in a metal mesh facing the modern
space and the flexibility to leave transformed over time from the hand of the
company. On the 1st floor are the offices of management and a board room in
white, black and yellow that involve the brand at every formal space.
The 2nd level is a large open space that serves as
cafeteria, presentation and events as well as a large terrace where people can
go off a bit of work.
All enclosed spaces, boardrooms, private phone and
boots have their own name chosen by the people who work there, giving them a
sense of belonging, commitment and brotherhood.
Color and lighting work together to improve the
environment, productivity, sustainability and the final result.
Designed to exert little impact on the environment,
these offices are green lines and low VOC's, lower energy consumption, green
carpets, certified wood and recycling areas.
With all this was achieved to create a branding
experience within the space of Kantar World Panel.
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