Colourful
Kameleon by COEN!
Kameleon, a jeweller, has chosen COEN! to take care of
its design management. All communication of this trendsetting jeweller is
designed and guarded by COEN!. Jewels in this shop are presented by
personality, not by material or by brand. A new logotype, designed in four
personalities, and a new website are the first results of this new identity.
After that, the interior is changed.
Everyone is unique. COEN! and
his team have the expertise needed to translate this uniqueness into a
consistent and powerful corporate identity which fits like a glove.
A chameleon has the unique
ability to change its colour. Kameleon has changed its colour and appeal by a new interior. Banners in different shades colour
the floor and the walls. A black ceiling supports these stripes. Bright white
showcases attract the attention to the modern jewels in an appealing way. The
whole shop is illuminated energy efficient. COEN! signs for the right interior
that sparkles and glows in changing colours.
In this project the
designer uses colour effectively: an appropriate colour combination can greatly
enhance your shopping experience. Colour elements enhance and focus attention
on the identity of this shop.
Jaap Bothof, owner of
‘Kameleon’ says: ‘COEN! developed an
innovative concept. This concept is created after some brainstorm sessions with
our team. We are sure that this investment in design pays itself back in time
twice over.’