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Kaldewei ISH 2011
Kaldewei ISH 2011
Frankfurt, Germany
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Kaldewei ISH 2011
Frankfurt, Germany
With its message “icons of style”, the new Kaldewei brand presence invites visitors to the ISH Frankfurt 2011 to dive into a sensual premium experience.
Ahlen, Frankfurt, Munich, Paris; March 15, 2011
From the outside, it is a rather reserved white cuboid; inside, a sensual dive into a premium experience all about the bathroom. This is how Kaldewei is presenting their products and style ranges at the ISH in Frankfurt over 550 square meters.
Vertical and horizontal cuts into the structure reveal the secret of the building, granting insights – like into the inside of an agate nodule. The gem as a metaphor illustrates the core competence: the process of refinement, not only in the production of steel enamel itself, but in the symbiosis of functionality and sophisticated design, that outlives fickle fashions. The bathroom as a haven of tranquility in the midst of a world of hectic and appointments – Kaldewei turns it into a stylish space for living, setting new standards. Exclusiveness and extravagance are the determining characteristics, lending a new quality to everyday life.
These qualities are conveyed to the ISH visitor in all their diversity. Close to the two entrances, two vertical, half-open product showcases attract the eye towards the product highlights, the “Asymmetric” bath tub and the “Conoflat” shower tray. A holo-projection appearing from time to time lends some mystery to the display and embeds the products in different worlds.
The interior keeps its promise and translates the high aspirations for design and comfort into a spatial experience. Premium materials and surfaces, warm colors, and silver and gold please the visitor and immerse him into pure sensuality.
Foto: Marco Cormann
Ahlen, Frankfurt, Munich, Paris; March 15, 2011
From the outside, it is a rather reserved white cuboid; inside, a sensual dive into a premium experience all about the bathroom. This is how Kaldewei is presenting their products and style ranges at the ISH in Frankfurt over 550 square meters.
Vertical and horizontal cuts into the structure reveal the secret of the building, granting insights – like into the inside of an agate nodule. The gem as a metaphor illustrates the core competence: the process of refinement, not only in the production of steel enamel itself, but in the symbiosis of functionality and sophisticated design, that outlives fickle fashions. The bathroom as a haven of tranquility in the midst of a world of hectic and appointments – Kaldewei turns it into a stylish space for living, setting new standards. Exclusiveness and extravagance are the determining characteristics, lending a new quality to everyday life.
These qualities are conveyed to the ISH visitor in all their diversity. Close to the two entrances, two vertical, half-open product showcases attract the eye towards the product highlights, the “Asymmetric” bath tub and the “Conoflat” shower tray. A holo-projection appearing from time to time lends some mystery to the display and embeds the products in different worlds.
The interior keeps its promise and translates the high aspirations for design and comfort into a spatial experience. Premium materials and surfaces, warm colors, and silver and gold please the visitor and immerse him into pure sensuality.
Foto: Marco Cormann
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